Gemini
by Google (Google DeepMind / Google Cloud)
Google's frontier model family, sold to enterprises as a metered API, a per-seat agent workspace (Gemini Enterprise) and a full agent-building platform.
Gemini is Google's family of multimodal models. Enterprises buy it three ways: as the metered Gemini API, as Gemini Enterprise (a per-seat workplace agent platform that connects to Workspace, Microsoft 365, Salesforce and SAP), and through the Gemini Enterprise Agent Platform (formerly Vertex AI), where teams build, govern and scale their own agents.
Gemini is the multimodal model family from Google DeepMind. It was announced on December 6, 2023, and in February 2024 it replaced Bard as the name of Google's consumer assistant. Releases have come quickly: Gemini 1.5 Pro (February 2024), 2.0 Flash (February 2025), 2.5 Pro (March 2025), Gemini 3 Pro (November 18, 2025) and 3.1 Pro (February 2026 preview). As of September 2026 the API price list includes Gemini 3.5 and newer 3.x Flash models. Enterprises reach Gemini through three channels. The first is the Gemini API, billed per token with a free tier, a 50% batch discount, context caching and paid grounding with Google Search. The second is Gemini Enterprise, which went GA on October 9, 2025 as Google Cloud's front door for AI at work and succeeded Agentspace. It bundles Gemini models, pre-built agents such as Deep Research, NotebookLM Enterprise and Code Assist, a no-code agent designer, connectors to Google Workspace, Microsoft 365, Salesforce, SAP, ServiceNow and Atlassian, and a central governance dashboard. At launch it was priced from $21 to $50 per seat per month. The third is the Gemini Enterprise Agent Platform. On April 22, 2026 it absorbed Vertex AI and added Agent Studio, the Agent Development Kit, Agent Runtime, Memory Bank, agent identity, an agent registry and gateway, and access to more than 200 models in Model Garden, including Anthropic's Claude. Named customers include Figma, Klarna, Macquarie Bank, Virgin Voyages, Comcast, L'Oréal and PayPal. Gemini competes head-on with OpenAI's ChatGPT Enterprise and Anthropic's Claude for workplace deployments.
A CIO or CTO at a Google Workspace or Google Cloud shop who wants one vendor for frontier models, a governed employee AI assistant and an agent-building platform under the existing Google contract and compliance scope.
Frontier multimodal models reach both developers (metered API) and every employee (per-seat Gemini Enterprise), grounded in company data across Workspace, Microsoft 365, Salesforce and SAP, with central agent governance.
At a Glance
- Category
- AI Models & APIs
- Pricing
- Usage-based, Subscription, Freemium
- Target Market
- CIOs, CTOs, Enterprise Developers, Data Scientists, IT Leaders
- Deployment
- Cloud-only, API-based
- Founded
- 2023
- Headquarters
- Mountain View, United States
- Team Size
- 500+
Key Features
- ✓Tiered Gemini model family via API
Pro, Flash and Flash-Lite models priced per million tokens let teams trade reasoning quality against cost and latency per workload.
- ✓Gemini Enterprise workplace platform
A per-seat assistant with pre-built agents (Deep Research, NotebookLM Enterprise, Code Assist) and a no-code designer for employee-built agents.
- ✓Enterprise data connectors
Grounds answers in Google Workspace, Microsoft 365, Salesforce, SAP, ServiceNow and Atlassian data while respecting each user's existing access permissions.
- ✓Gemini Enterprise Agent Platform (formerly Vertex AI)
Agent Studio, ADK, Agent Runtime, Memory Bank and Agent Sandbox let engineering teams build long-running production agents on Google Cloud.
- ✓Agent governance and security
Agent Identity, Agent Registry, Agent Gateway with Model Armor, and threat detection give security teams central control over agents and the tools they can reach.
- ✓Cost controls: batch, caching, grounding
50% batch discounts and context caching cut API spend, and grounding with Google Search adds fresh web citations on metered pricing.
Capabilities
Use Cases
- •Enterprise-wide AI assistant
Employees search and act across Gmail, Drive, Microsoft 365 and Salesforce from one governed Gemini Enterprise interface instead of separate tools.
- •Custom customer-facing agents
Engineering teams build agents with ADK and Agent Runtime, as Comcast did when it rebuilt its Xfinity Assistant on the platform.
- •Finance and back-office automation
Agents with persistent Memory Bank context handle workflows like expense submission, which Payhawk reports cut by more than 50%.
- •High-volume document and media processing
Batch API jobs on Flash-Lite models classify, extract and summarise large multimodal corpora at a fraction of Pro-model cost.
Ideal For
Best For
- ✓Google Workspace organisations rolling out an AI assistant and agents to all employees
- ✓Developers building high-volume multimodal apps on low-cost Flash / Flash-Lite API tiers with batch discounts
- ✓Enterprises building and governing custom agents on Google Cloud with ADK, Agent Runtime and Memory Bank
- ✓Regulated buyers that need SOC 2, ISO 27001/42001, HIPAA BAAs or FedRAMP High coverage for Workspace and the Gemini app
Not Ideal For
- ✗Microsoft 365-centric organisations already standardised on Copilot, where Gemini Enterprise would be a second assistant with connectors rather than native integration
- ✗Developers on the free tier who need predictable throughput. Practitioners report hitting 429 quota walls within minutes, and paid tiers can be confusing
- ✗Teams that want a flat, predictable AI bill. Gemini Enterprise Plus adds variable usage and compute charges on top of per-seat fees
Integrations
Deployment
Market Analysis
Pros
- ✓Broad model range from cheap Flash-Lite to frontier Pro, with batch and caching discounts
- ✓Deep integration with Google Workspace plus connectors to Microsoft 365, Salesforce and SAP
- ✓Strong compliance coverage for Workspace and the Gemini app (SOC 1/2/3, ISO 27001/42001, FedRAMP High, HIPAA BAA)
- ✓Complete agent tooling (ADK, Agent Runtime, Memory Bank, registry, gateway) with named large-enterprise deployments
Cons
- ✗Practitioners on HN report hitting 429 quota limits quickly, and one described a Priority Inference tier with lower rate limits than standard despite higher cost
- ✗Product sprawl and renames (Bard to Gemini, Agentspace to Gemini Enterprise, Vertex AI to Agent Platform) plus AI Studio vs Vertex documentation splits confuse buyers
- ✗Gemini Enterprise Plus adds variable consumption charges on top of seats, and Business has monthly prompt caps
- ✗Some surfaces, such as Gemini Notebook and Gemini in Chrome, sit outside the ISO/SOC/HIPAA/FedRAMP scope and ignore data-region settings
- ✗Public controversies over output quality (2024 image-generation bias, harmful responses)
Pricing
Gemini API - Free tier
$0
- ✓Free input and output tokens on Gemini 3.x and 2.5 models
- ✓Rate-limited quotas
Gemini API - Paid (e.g. Gemini 3.5 Flash)
$1.50 input / $9.00 output per 1M tokens
- ✓Gemini 3.1 Pro Preview: $2 / $12 per 1M tokens (<=200k context)
- ✓Gemini 3.1 Flash-Lite: $0.25 / $1.50 per 1M tokens
- ✓50% batch discount; context caching
- ✓Google Search grounding: 5,000 free requests/month, then $14 per 1,000
Gemini Business
From $21/user/mo (annual)
- ✓30-day free trial
- ✓Pre-built agents and no-code agent designer
- ✓Monthly usage caps
Gemini Enterprise Standard
From $30/user/mo (annual; $35 monthly)
- ✓Company-wide search and connectors
- ✓Agent governance controls
- ✓30 GiB storage per user
Gemini Enterprise Plus
From $50/user/mo (annual; $60 monthly)
- ✓All Made-by-Google agents
- ✓75 GiB storage per user
- ✓Variable usage and compute charges
The API is metered per million input and output tokens and varies widely by model: $0.10-$0.30 input for Flash-Lite tiers, $2 input / $12 output for 3.1 Pro Preview (ai.google.dev, read 2026-09-28). Some newer Flash models carry promotional pricing through December 31, 2026. Gemini Enterprise is per seat with an annual commitment: $21 Business, $30 Standard, $50 Plus (TechCrunch, October 2025; Revolgy). Monthly terms cost more. Plus adds consumption charges, and the Frontline tier requires at least 150 Standard/Plus licenses.
Security & Compliance
Connect
Sources
This page was written from 7 sources, 6 on domains other than cloud.google.com.
- 1.ai.google.dev — pricing
- 2.cloud.google.com — introducing gemini enterprise agent platformvendor
- 3.knowledge.workspace.google.com — generative ai in google workspace privacy hub
- 4.techcrunch.com — google ramps up its ai in the workplace ambitions with gemin
- 5.revolgy.com — guide to gemini enterprise features pricing and implementati
- 6.en.wikipedia.org — Google Gemini
- 7.hn.algolia.com — search
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