SAP Sapphire 2027

SAP Sapphire 2027 is SAP's flagship customer and partner conference, held with the ASUG Annual Conference in Orlando, Florida, from 24 to 26 May 2027. A virtual edition runs 25-26 May 2027, and a European in-person week follows in Barcelona from 1 to 3 June 2027. SAP says the 2027 edition is where it will reveal its next AI vision and a reimagined Joule experience. It covers enterprise AI (Joule and SAP Business AI), cloud ERP, data and business applications, with keynotes, breakout sessions and hands-on workshops, and an exhibition included with the conference pass. Listings put attendance at 20,000+. The 2026 Orlando edition was held at the Orange County Convention Center. SAP had not published the 2027 hall, pass names or prices when it announced the dates.

Date

May 24–26, 2027

Location

Orlando, Florida

Format

Hybrid

Event Type

Conference

Status

Upcoming

Expected Attendance

20,000+

Pricing

Paid (Free tier available)

Organizer

SAP (with ASUG in Orlando)

Added

Sep 28, 2026

Updated

Sep 28, 2026

• ✓CIOs and CTOs of SAP customers
• ✓CFOs and business-process owners
• ✓Enterprise architects
• ✓SAP platform and ERP leaders
• ✓Heads of AI and data
• ✓SAP partners and consultants

For a CIO or CFO running on SAP, Sapphire is where the next few years of your ERP and AI roadmap get set. You will see how Joule and SAP Business AI agents are packaged and licensed, what the cloud-ERP migration path now requires, and which capabilities are generally available rather than on a roadmap slide. You can also get direct time with SAP product leadership and your account team, and hear peer SAP customers in ASUG sessions. Come away knowing what to budget, what to negotiate and what to defer.

• ✓Keynote with SAP's 2027 AI vision and a reimagined Joule experience
• ✓ASUG Annual Conference, co-located in Orlando
• ✓Breakout sessions and hands-on workshops on SAP solutions
• ✓Show-floor exhibition included with the conference pass
• ✓Virtual programme, 25-26 May 2027
• ✓European in-person edition in Barcelona, 1-3 June 2027

• ★SAP's main annual stage, where it will present its next AI vision and a reimagined Joule experience
• ★Run with the ASUG Annual Conference, so customer-led sessions from the Americas SAP user group sit alongside SAP's own roadmap
• ★Three formats: Orlando in person (24-26 May), virtual (25-26 May) and a Barcelona in-person week (1-3 June 2027)
• ★It is a vendor event, so it is valuable for roadmap and account access and less so for neutral market comparison

Prices are not published yet. SAP did not release pass names, prices or on-sale times with the 2027 date announcement. The virtual edition (25-26 May 2027) has historically been free, but 2027 terms are unconfirmed. Check SAP's Sapphire page before booking travel.

When is SAP Sapphire 2027?

SAP Sapphire 2027 takes place May 24–26, 2027 in Orlando, Florida.

Where is SAP Sapphire 2027 held?

SAP Sapphire 2027 is held in Orlando, Florida. The event format is hybrid.

How much does SAP Sapphire 2027 cost?

SAP Sapphire 2027 is paid, with a free tier available. Prices are not published yet. SAP did not release pass names, prices or on-sale times with the 2027 date announcement. The virtual edition (25-26 May 2027) has historically been free, but 2027 terms are unconfirmed. Check SAP's Sapphire page before booking travel.

Who should attend SAP Sapphire 2027?

SAP Sapphire 2027 is aimed at CIOs and CTOs of SAP customers, CFOs and business-process owners, Enterprise architects, SAP platform and ERP leaders, Heads of AI and data, SAP partners and consultants.

What topics does SAP Sapphire 2027 cover?

SAP Sapphire 2027 covers Enterprise AI, SAP Business AI and Joule, AI agents in business applications, Cloud ERP and S/4HANA migration, Business data and analytics, Digital transformation, Enterprise applications.

This page was written from 4 sources, 4 on domains other than sap.com.

1. 1.wokeey.com — sap sapphire
2. 2.conference.as — sap sapphire 2027
3. 3.gracker.ai — sap sapphire 2027
4. 4.clocate.com — 3530