Quantum Metric Felix Agentic
by Quantum Metric
Agents that watch your digital funnel, find what broke and price the damage
Felix Agentic is Quantum Metric's agentic analytics layer, generally available since July 16, 2026. It runs autonomous agents over first-party session and behavioural data to detect anomalies in checkout, login and payment flows, trace root cause and quantify revenue impact — without an analyst having to know the right question in advance. It is built for digital, e-commerce and product teams at large consumer-facing enterprises.
Felix Agentic is the agentic analytics layer of Quantum Metric's digital experience platform, reaching general availability on July 16, 2026 as the centrepiece of the company's Summer 2026 release. It runs on Quantum Metric's auto-captured first-party data — session replay, behavioural signals and full cross-device journeys across web and mobile — and its differentiating claim is that agents surface problems proactively rather than waiting for someone to ask. Background Agents continuously monitor KPIs across checkout, login, payment and support flows, using prebuilt agents for common patterns such as funnel drop-off and login errors or custom ones defined by the team; when an anomaly appears they identify root cause and quantify the revenue at stake. Felix Chat answers plain-language business questions against the same data, and Copilot embeds that reasoning directly into dashboards so a user can select a data point and ask why it moved. Two additions shipped with GA: Skills, reusable instruction templates that define how a company's key metrics are calculated and how analysis should proceed, and Workflows, which run complete analyses on a schedule, a trigger or on demand. Also announced were a Quantum Metric MCP server in beta that lets external AI agents query the analytics, a Felix Agentic native mobile app in beta, mobile crash analytics, AI traffic analytics and an Adobe Experience Platform connector. Quantum Metric, founded in 2015 by Mario Ciabarra and David Wang and based in Monument, Colorado, reports over 500 employees, roughly $251M raised, and analysis of billions of sessions monthly for customers including BMO, Lululemon, Wyndham, Virgin Atlantic, Six Flags and Western Union.
The digital or e-commerce leader at a large consumer-facing brand whose revenue runs through a checkout, booking or login flow that silently breaks and costs money before anyone notices.
A broken funnel step gets detected, root-caused and priced in revenue terms automatically, instead of surfacing days later in a dashboard nobody thought to open.
At a Glance
- Category
- Data & Analytics
- Pricing
- Contact for pricing, Subscription
- Target Market
- Digital Experience Leaders, E-commerce Directors, Product Managers, CIOs, Data Analysts
- Deployment
- Cloud-only
- Founded
- 2015
- Headquarters
- Monument, Colorado, United States
- Team Size
- 500+
- Customers
- Customer base included roughly 20% of the Fortune 500 as of 2022; named customers include BMO, Lululemon, Wyndham Hotels & Resorts, Virgin Atlantic, Six Flags, Radisson, Ashley Furniture, Western Union and Lenovo
Key Features
- ✓Background Agents
Autonomously monitor KPIs across checkout, login, payment and support flows, detecting change and surfacing opportunities without a predefined question.
- ✓Felix Chat
Answers plain-language business questions against first-party session and behavioural data, letting non-technical staff investigate without an analyst.
- ✓Copilot in-context
Embedded in dashboards so a user can select a data point and get an explanation of why a value changed and where friction occurred.
- ✓Skills and Workflows
Skills define how a company's metrics are calculated so agents reason consistently; Workflows run whole analyses on schedules, triggers or on demand.
- ✓Quantum Metric MCP server (beta)
Lets external AI agents query Quantum Metric analytics, opening the behavioural data to assistants and agents built elsewhere in the business.
- ✓First-party session capture
Auto-captured session replay, behavioural signals and full cross-device journeys give agents evidence rather than sampled aggregate metrics.
- ✓Mobile crash and AI traffic analytics
New in the Summer 2026 release, covering app stability plus visibility into traffic arriving from AI answer engines.
Capabilities
Use Cases
- •Catching a silent checkout error
An agent detects a payment step failure rate anomaly, identifies the root cause and quantifies lost revenue before support tickets accumulate.
- •Prioritising engineering work by revenue
Friction points are ranked by quantified business impact, so product and engineering argue from money rather than from anecdote.
- •Self-serve answers for non-analysts
A marketing or support lead asks Felix Chat why conversion dropped on a campaign landing page and gets an evidence-backed answer directly.
- •Scheduled funnel health reporting
Workflows run recurring analyses of login and conversion funnels automatically and distribute findings without an analyst assembling them.
- •Feeding enterprise agents behavioural context
The MCP server lets internal AI assistants pull digital experience data into wider agentic workflows across the business.
Ideal For
Best For
- ✓Continuous monitoring of checkout, login and payment funnels for anomalies with quantified revenue impact
- ✓Root-cause investigation of digital friction using session replay evidence rather than aggregate metrics alone
- ✓Giving non-analyst product, support and marketing staff plain-language access to behavioural data via Felix Chat
- ✓Standardising how key business metrics are calculated across teams using reusable Skills templates
- ✓Exposing digital experience data to external AI agents through the Quantum Metric MCP server
Not Ideal For
- ✗Small businesses and startups — this is a sales-led enterprise product with reported entry costs in the tens of thousands per year, where Microsoft Clarity or LogRocket cover the basics for a fraction
- ✗Mobile-first organisations that want a mobile-native analytics tool; Quantum Metric's origins are web and independent comparisons flag that it is not mobile-first
- ✗Teams needing transparent, self-serve pricing, since Quantum Metric keeps rates private and charges by platforms tracked with add-ons billed separately
- ✗Buyers wanting a light deployment — reviewers describe a substantial initial investment, a steep learning curve and implementation costs that scale with organisation size
Integrations
Deployment
Market & Ratings
Customer base included roughly 20% of the Fortune 500 as of 2022; named customers include BMO, Lululemon, Wyndham Hotels & Resorts, Virgin Atlantic, Six Flags, Radisson, Ashley Furniture, Western Union and Lenovo
Market Analysis
Pros
- ✓Reviewers consistently single out customer support and onboarding as strengths, which matters for a platform with a steep learning curve
- ✓Anomaly detection and real-time journey mapping are cited as genuine differentiators against cheaper session replay tools
- ✓Deep enterprise reference base across banking, travel, retail and telecom, including BMO, Lululemon, Wyndham and Virgin Atlantic
- ✓Agentic layer is built on data the platform already captures, so customers are not asked to instrument anything new to use it
Cons
- ✗Initial investment is substantial and the learning curve is steep, with implementation and onboarding costs that scale with organisation size and are easy to underestimate
- ✗Pricing is opaque and add-ons are billed on top, with charges varying by the number of platforms tracked — making true cost comparison against FullStory or Contentsquare difficult without vendor engagement
- ✗Not mobile-first: the platform's centre of gravity is web, and independent comparisons flag this against mobile-native alternatives
- ✗The volume of captured data can become overload rather than insight if a team does not deploy it with a clear focus, and comprehensive session capture raises data privacy questions for regulated buyers
- ✗Felix Agentic only reached GA in July 2026 and several headline pieces — the MCP server and the native mobile app — are still in beta, so independent production evidence is limited
Pricing
Enterprise
Contact for pricing
- ✓Felix Agentic (Chat, Background Agents, Copilot)
- ✓Skills and Workflows
- ✓Session replay and journey analytics
- ✓Mobile crash analytics
- ✓Adobe Experience Platform connector
Quantum Metric keeps pricing private — there is no published rate card, and every deal goes through sales. Independent comparisons put entry in the tens of thousands of dollars per year and describe the initial investment as substantial, with charges varying by the number of platforms tracked (web, iOS, Android) and add-on modules billed on top of the base. Implementation and onboarding costs also scale with organisation size, so total cost of ownership runs well above the licence figure. Contrast with FullStory, which publishes an entry tier around $199 per month.
Security & Compliance
Connect
Sources
This page was written from 6 sources, 3 on domains other than quantummetric.com.
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