NRF 2027: Retail's Big Show

NRF 2027: Retail's Big Show runs 10-12 January 2027 at the Jacob K. Javits Convention Center in New York City under the theme "Fast forward to the future of retail." Staged by the National Retail Federation, it is the retail industry's largest annual gathering: the January 2026 edition drew more than 41,000 visitors from 100 countries, 564 speakers and 1,025 exhibitors across 33,500 square metres of expo floor, where agentic AI dominated the conversation and Microsoft and Google took visibly larger stands than in prior years. The 2027 programme keeps the dedicated AI Stage introduced in 2026 and wraps the main show in three themed pre-days — Commerce Media Saturday on 9 January and AI Monday's AI in Retail Summit & Soiree on 11 January, both at Lavan Midtown, plus Supply Chain Sunday on 10 January.

• Advance registration rate endsNov 19, 2026
• Free retailer Expo Pass deadlineDec 30, 2026
• Last-chance registration rate endsJan 7, 2027

Date

January 10–12, 2027

Location

Jacob K. Javits Convention Center, New York

Format

In-Person

Event Type

Conference

Status

Upcoming

Expected Attendance

41,000+

Pricing

Mixed (Free tier available)

Organizer

National Retail Federation (NRF)

Added

Jul 15, 2026

Updated

Aug 5, 2026

• ✓Chief Information Officer
• ✓Chief Technology Officer
• ✓Chief Digital Officer
• ✓VP of E-commerce
• ✓Head of Supply Chain
• ✓Head of Retail Media
• ✓Store Operations Executive
• ✓Retail Technology Buyer

This is the one week a year when the entire retail technology stack — POS, fulfilment, retail media, loss prevention, agentic AI — is on a single floor with the retailers who bought it standing next to it. A CIO or VP of digital can compress a year of vendor shortlisting into three days, pressure-test roadmaps against operators running the same systems at scale, and leave with reference customers rather than datasheets. The free retail Expo Pass before 30 December makes the scouting trip nearly costless; the All-Access Pass buys the operator sessions where the honest deployment numbers get said out loud.

• ✓AI Stage — the show's dedicated artificial-intelligence track
• ✓AI Monday: AI in Retail Summit & Soiree, Monday 11 January, 4:30pm-11:00pm at Lavan Midtown
• ✓Supply Chain Sunday, Sunday 10 January, 3:00pm-7:30pm
• ✓Commerce Media Saturday, Saturday 9 January at Lavan Midtown
• ✓NRF Innovators Showcase in the River Pavilion
• ✓Startup Hub in the Special Events Hall, Level 1
• ✓Exhibitor Big Ideas — five concurrent presentation stages
• ✓Main Stage keynotes at Javits North, Level 5
• ✓Reverse Logistics Pavilion

• ★The largest single concentration of retail decision-makers anywhere: 41,000+ attendees from more than 100 countries and 1,025 exhibitors at the 2026 edition
• ★A dedicated AI Stage plus a separate AI Monday summit, rather than AI scattered as a theme across generic sessions
• ★Free Retail Expo Pass for qualifying retailers until 30 December 2026 — a full vendor-landscape scan at zero ticket cost
• ★Buyer-side programming: the agenda is organised around retailer operators, with vendor pitches confined to the Exhibitor Big Ideas stages
• ★Co-located pre-days let you attend only the discipline you own — commerce media, supply chain or AI — without paying for the full show

All-Access Pass, retail members: $1,100 early rate by 3 Oct 2026, $1,200 advance by 19 Nov 2026, $1,300 by 7 Jan 2027, $1,400 standard from 8 Jan 2027. Retail non-members: $2,100 / $2,200 / $2,300 / $2,400 on the same dates. Non-retail members $2,600; non-retail non-members $3,800; educators $500 member / $1,000 non-member. Expo Pass: FREE for retailers until 30 Dec 2026 then $100; non-retail members $2,000 (then $2,100); non-retail non-members $3,200 (then $3,500). Retail team rates $900/person (Team) and $750/person (Super Team) for members. International retail delegations $1,100/person with a 10-retailer minimum. Verified press free; verified analysts $500.

When is NRF 2027?

NRF 2027 takes place January 10–12, 2027 in New York.

Where is NRF 2027 held?

NRF 2027 is held in New York. The event format is in-person.

What is the NRF 2027 submission deadline?

The next NRF 2027 deadline is advance registration rate ends on Nov 19, 2026. Remaining dates: Free retailer Expo Pass deadline — Dec 30, 2026; Last-chance registration rate ends — Jan 7, 2027.

How much does NRF 2027 cost?

NRF 2027 is mixed, with a free tier available. All-Access Pass, retail members: $1,100 early rate by 3 Oct 2026, $1,200 advance by 19 Nov 2026, $1,300 by 7 Jan 2027, $1,400 standard from 8 Jan 2027. Retail non-members: $2,100 / $2,200 / $2,300 / $2,400 on the same dates. Non-retail members $2,600; non-retail non-members $3,800; educators $500 member / $1,000 non-member. Expo Pass: FREE for retailers until 30 Dec 2026 then $100; non-retail members $2,000 (then $2,100); non-retail non-members $3,200 (then $3,500). Retail team rates $900/person (Team) and $750/person (Super Team) for members. International retail delegations $1,100/person with a 10-retailer minimum. Verified press free; verified analysts $500.

Who should attend NRF 2027?

NRF 2027 is aimed at Chief Information Officer, Chief Technology Officer, Chief Digital Officer, VP of E-commerce, Head of Supply Chain, Head of Retail Media, Store Operations Executive, Retail Technology Buyer.

What topics does NRF 2027 cover?

NRF 2027 covers Agentic AI in retail, Personalization and customer experience, Retail media networks, Supply chain and fulfilment, Loss prevention and asset protection, Store technology and self-checkout, Data and analytics platforms, Workforce and labour management.

This page was written from 5 sources, 2 on domains other than nrfbigshow.nrf.com.

1. 1.nrfbigshow.nrf.com — nrfbigshow.nrf.comvendor
2. 2.nrfbigshow.nrf.com — registervendor
3. 3.nrfbigshow.nrf.com — agendavendor
4. 4.iads.org — iads exclusive nrf big show 2026 iads report
5. 5.eventseye.com — f retail s big show nrf annual convention expo 17346 1