Gradial
by Gradial
AI agents that run the enterprise marketing content supply chain inside your existing CMS and martech stack.
Gradial is an agentic AI platform for enterprise marketing operations. Its agents work inside existing CMS and martech tools to author pages, run QA, enforce brand and accessibility rules, and tag assets. It is built for large marketing and digital-ops teams whose campaigns stall in manual production work between the brief and the live page.
Gradial is a Seattle startup founded in 2023 by Doug Tallmadge (CEO, formerly an engineering lead at SpaceX), Deip Kumar (CTO, formerly at SpaceX and Microsoft), Anup Chamrajnagar (COO) and Anish Chadalavada (CGO). It builds an agentic AI platform for the enterprise marketing 'content supply chain', not for content generation alone. Its agents work inside existing marketing stacks. On the CMS side that means Adobe Experience Manager, Sitecore, Contentful and Drupal. Other connectors include Figma, Bynder, Marketo, Salesforce Marketing Cloud, Jira, Workfront, Wrike, Snowflake and SharePoint. The agents do the manual jobs between a brief and a live page: CMS authoring and page assembly, brand redesigns, QA, accessibility and SEO checks, metadata tagging, ticket triage and campaign orchestration. Gradial says its agents cover 10+ traditionally manual jobs and cut execution time by more than 80%. In its funding release, T-Mobile reports cutting time to market by more than 80% and taking on 10x more work. Named customers include AWS, T-Mobile and Prudential. Adobe, dentsu | Merkle, EPAM, Slalom and Infogain were named as customers at the Series A. Gradial raised a $5.4M seed in February 2024 and a $13M Series A led by Madrona in 2025. A $35M Series B led by VMG Partners, announced December 3, 2025, brought total funding to $55M. GeekWire reported a $350M valuation and about 50 employees. On security, Gradial claims SOC 2 Type II and ISO/IEC 42001, plus enterprise SSO, AES-256 encryption at rest and audit trails. It does not publish pricing. We found no G2 reviews and no Hacker News discussion, so most outcome figures come from the vendor.
A marketing operations or digital experience leader at a large enterprise running Adobe Experience Manager, Sitecore or Contentful, whose page and campaign production is bottlenecked on manual authoring and QA.
Faster campaign execution with the same headcount: agents do authoring, QA and compliance checks inside the existing CMS. T-Mobile reports cutting time to market by more than 80%.
At a Glance
- Category
- Marketing & Sales
- Pricing
- Contact for pricing
- Target Market
- CMOs, Marketing Operations Leaders, Digital Experience Teams, CIOs
- Deployment
- Cloud-only
- Founded
- 2023
- Headquarters
- Seattle, USA
- Team Size
- 11-50
Key Features
- ✓CMS authoring agents
Agents build and assemble pages directly in Adobe Experience Manager, Sitecore, Contentful and Drupal, removing the manual authoring that delays campaign launches.
- ✓Automated QA and brand governance
Checks brand, design, accessibility and SEO compliance inside the workflow, so pages don't wait on a separate manual review cycle.
- ✓Asset tagging and activation
Automates metadata tagging, asset discovery and activation across DAMs such as Bynder and the wider marketing stack, which makes assets easier to find and reuse.
- ✓Workflow and ticket orchestration
Connects to Jira, Workfront and Wrike to triage requests and route work and approvals, keeping agent output inside existing project processes.
- ✓Journey simulation and recommendations
Simulates customer journeys and recommends specific changes, extending the platform from task execution toward optimisation guidance.
- ✓Enterprise security controls
SOC 2 Type II, ISO/IEC 42001, enterprise SSO, AES-256 encryption at rest, granular permissions and audit trails of every agent action and approval.
Capabilities
Use Cases
- •Campaign page production
A marketing team hands campaign briefs and Figma comps to agents that author the pages in the CMS. This cuts the time from brief to live page.
- •Brand redesign rollout
During a rebrand, agents re-author and update existing pages to the new design system. Humans no longer have to edit each page by hand.
- •Pre-publish compliance QA
Every page is checked for brand, accessibility and SEO issues before launch. Regulated firms get a consistent, auditable approval trail.
- •Scaling output without new hires
Enterprises such as T-Mobile use the agents to take on far more production work, reporting 10x more volume without matching headcount growth.
Ideal For
Best For
- ✓Enterprise teams producing high volumes of CMS pages in Adobe Experience Manager, Sitecore, Contentful or Drupal
- ✓Brand redesigns and site-wide migrations that require re-authoring many existing pages
- ✓Automated pre-launch QA covering brand, design, accessibility and SEO standards
- ✓Metadata tagging and asset activation across DAM and marketing automation systems
Not Ideal For
- ✗Small businesses or startups without an enterprise CMS: Gradial is sold to large enterprises through demos, and no self-serve plan or public price exists
- ✗Teams that mainly want AI copywriting or image generation: Gradial's focus is the operational work of assembling, checking and publishing content, not creative ideation
- ✗Buyers who require peer-review evidence before shortlisting: we found no public G2 reviews or practitioner discussion, so outcome claims are vendor- and customer-reported
Deployment
Market Analysis
Pros
- ✓Named enterprise customers (AWS, T-Mobile, Prudential), with T-Mobile citing an 80%+ cut in time to market
- ✓Works inside incumbent CMS and martech tools, so it needs no replatforming
- ✓Enterprise security posture: SOC 2 Type II, ISO/IEC 42001, SSO, audit trails
- ✓Well funded ($55M total), with Madrona and VMG Partners backing
Cons
- ✗No public pricing and no self-serve option; evaluation requires a sales-led demo
- ✗No independent user reviews found on G2 and no Hacker News practitioner discussion, so performance claims are vendor- or customer-reported
- ✗Young company (founded 2023, about 50 staff as of Dec 2025), which carries vendor-maturity risk for long enterprise commitments
- ✗Value depends on running a supported enterprise CMS and martech stack; teams outside that ecosystem get little benefit
Pricing
Enterprise
Contact for pricing
- ✓CMS authoring and QA agents
- ✓Martech integrations (AEM, Sitecore, Contentful, Figma, Workfront, Jira)
- ✓Enterprise SSO and audit trails
Gradial publishes no list pricing: gradial.com/pricing returns 404 and the site routes buyers to a demo. The Series A coverage described customers on six-figure annual contracts, so expect enterprise-scale, sales-negotiated deals. The metering unit is not public.
Security & Compliance
Sources
This page was written from 8 sources, 5 on domains other than gradial.com.
- 1.gradial.com — gradial.comvendor
- 2.gradial.com — security governancevendor
- 3.gradial.com — series b announcementvendor
- 4.geekwire.com — seattle startup gradial raises 35m to boost agentic tools th
- 5.prnewswire.com — gradial raises 35 million to redefine enterprise marketing t
- 6.cmswire.com — gradial raises 35m series b to scale agentic marketing autom
- 7.madrona.com — gradials series a scaling the agentic future of enterprise m
- 8.contentgrip.com — gradial ai agents marketing automation
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