Nooks
by Nooks
AI sales platform with a parallel dialer, sequencing, signals, coaching and the Node AI assistant for reps
Nooks is an AI sales platform that combines a parallel dialer, email and call sequencing, buying signals, data enrichment and coaching, now extended by revenue agents and Node, an AI assistant for individual sellers. It is built for SDR and account-executive teams that want more meetings without adding headcount.
Nooks is a San Francisco sales-technology company co-founded in late 2020 by Stanford roommates Dan Lee (CEO), Rohan Suri and Nikhil Cheerla, originally as a virtual office for remote teams. It became an AI dialer and grew into the AI Sales Assistant Platform, launched with a $43 million Series B led by Kleiner Perkins in October 2024. The current product spans an AI Dialer (multi-line power dialing, answer detection, number rotation and reputation monitoring, live battlecards, real-time transcription and whisper coaching), AI Sequencing across call, email, SMS and social steps with AI-drafted emails and deliverability controls, more than 100 prebuilt buying signals with intent scoring, waterfall contact enrichment, and AI Coaching with roleplay bots and call scoring. It integrates with Salesforce, HubSpot, Outreach, Salesloft, Gong and Apollo. On November 4, 2026 Nooks announced a $500 million non-dilutive growth commitment from General Catalyst's Customer Value Fund, which Nooks and Reuters said is not an equity round or a new valuation. Alongside it, the company launched its Revenue Agent Platform, with agents for outbound, active deals, expansion and coaching, and Node, an always-on assistant that flags deal risks and prepares follow-ups that reps approve. Node is in early access, with general availability planned for early 2027 and an inbound agent expected in Q1 2027. Nooks says more than 2,000 teams use it, including Notion, Deel, Replit and Glean. It competes with Orum, Outreach, Salesloft and Apollo.
A VP of sales or sales development running an outbound SDR team that lives on the phone and wants higher connect and meeting rates per rep.
Reps spend their hours in live conversations while the platform handles dialing, research, follow-up and CRM logging.
At a Glance
- Category
- Marketing & Sales
- Pricing
- Subscription, Contact for pricing
- Target Market
- VPs of Sales, Sales Development Leaders, Revenue Operations, Account Executives
- Deployment
- Cloud-only
- Founded
- 2020
- Headquarters
- San Francisco, United States
- Customers
- 2,000+ teams (company-reported)
Key Features
- ✓AI parallel dialer
Dials multiple lines at once with answer detection, number rotation and reputation monitoring, so reps reach more live prospects per hour.
- ✓AI sequencing
Runs multichannel sequences across call, email, SMS and social with AI-drafted emails and deliverability controls such as sending limits and DMARC/DKIM support.
- ✓Signals and intent scoring
Offers more than 100 prebuilt buying signals, a custom signal builder and intent scoring to decide which accounts to work and when.
- ✓AI coaching
Provides roleplay bots, call recording, AI call scoring, whisper coaching and peer benchmarking to shorten ramp and improve talk tracks.
- ✓Node AI assistant
An always-on assistant that tracks each rep's deals, flags risks and prepares or executes follow-up for approval; early access now, GA planned for early 2027.
- ✓Waterfall contact enrichment
Verifies numbers and emails across several data providers, raising connect rates and reducing wasted dials on bad data.
Capabilities
Use Cases
- •Outbound cold-calling at scale
SDR teams use the parallel dialer to multiply live conversations; Drata reports 25% more meetings and Spring Health a fourfold meeting rate (vendor case studies).
- •Consolidating the sales engagement stack
Revenue leaders replace separate dialer, sequencing and signal tools with one platform that syncs bi-directionally with Salesforce or HubSpot.
- •Rep onboarding and coaching
Managers ramp new reps with AI roleplay bots and call scoring, and listen in live on the virtual sales floor to coach in the moment.
- •Deal follow-up and risk tracking
Account executives in Node early access get flagged deal risks and drafted follow-ups they approve, cutting time spent on routine admin.
Ideal For
Best For
- ✓High-volume outbound SDR teams that rely on cold calling
- ✓Sales orgs consolidating dialer, sequencing and signals into one tool to replace Outreach or Salesloft
- ✓Managers who coach live on a virtual sales floor with call listening and leaderboards
- ✓Teams ramping new reps with AI roleplay and call scoring
- ✓B2B SaaS companies targeting accounts by buying signals and intent scores
Not Ideal For
- ✗Small teams or solo founders; reported pricing is about $4,000 to $5,000 per user per year with annual contracts and roughly a five-seat minimum
- ✗Organisations with poor CRM or contact data, since agents and signal plays depend on clean account data and can scale bad targeting
- ✗Buyers expecting autonomous selling now; Node is early access until 2027 and reps approve the messages agents draft
Deployment
Market & Ratings
2,000+ teams (company-reported)
Market Analysis
Pros
- ✓High G2 rating (4.8/5), with time savings and ease of use the most-cited strengths
- ✓Broad coverage of the outbound workflow in one tool, with CRM and sales-engagement integrations
- ✓Security attestations published in its trust center: SOC 2 Type 2, ISO/IEC 27001:2022, GDPR and CCPA
- ✓Well-known SaaS customers including Notion, Deel, Replit and Glean
Cons
- ✗Call issues are the top G2 complaint theme (212 mentions), including a pause after a prospect answers on parallel dials that makes calls feel automated
- ✗Dialer issues (110 mentions) include incomplete information carried between calls and difficulty accessing past call data
- ✗Opaque, annual-only pricing with a seat minimum, plus number-health and spam-flagging work for teams using Twilio numbers
- ✗Agent productivity claims, such as up to 80% higher productivity from Node, are vendor-reported without published methodology
Pricing
Custom quote
Contact for pricing
- ✓AI Dialer
- ✓AI Sequencing
- ✓Signals and Intelligence
- ✓AI Coaching
- ✓Contact data enrichment
Nooks publishes no prices; its pricing page asks buyers to request a custom quote. A third-party review (Prospeo, a competing data vendor) reports about $4,000 to $5,000 per user per year, annual billing only, a roughly five-seat minimum, AI Coach as an add-on, and Twilio numbers at about $10 to $15 each per month. ZoomInfo, Cognism and LeadIQ data requires your own subscription.
Security & Compliance
Sources
This page was written from 6 sources, 3 on domains other than nooks.ai.
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