Atomic

Atomic is an AI-native supply chain planning platform for companies that make, buy, move or sell physical goods, built by former Tesla planning leaders. It runs a unit-level simulation of purchasing, production and inventory, explains every number through its Nucleus AI interface, and sends approved orders back to the ERP so planners stop working from spreadsheets.

Atomic was founded by Michael Rossiter (CEO), Neal Suidan (CPO) and Jeff Goodrich (CTO), who ran sales and operations planning at Tesla during the 2018 Model 3 ramp, and was incubated at DVx Ventures, the firm of former Tesla president Jon McNeill. It came out of stealth in April 2025 with a $3 million seed from DVx and Madrona, and on September 29-30, 2026 announced a $12.5 million Series A led by Klass Capital and Madrona, taking total funding just above $15 million. The product is a deterministic, unit-level simulation of a company's supply chain at SKU, site, supplier and week granularity. It encodes the customer's planning rules, reruns the whole plan continuously, and produces purchase orders, production and MRP plans, allocations and transfers. Routine POs go out under approval rules the customer sets, while exceptions land in a PO Inbox with the reasoning attached. Nucleus, the AI layer, explains what changed and why, triages alerts, runs scenarios from plain-language requests (the plan recalculates in about a minute), drafts S&OP material and builds new rules; Atomic says Nucleus does not generate numbers itself, and every interaction is logged. The ERP stays the system of record: Atomic connects to NetSuite, SAP ECC and S/4HANA, Dynamics 365 and Oracle, and can sit on top of Kinaxis, o9, SAP IBP, Blue Yonder, Relex or Anaplan, or replace them. TechCrunch reported that DoorDash runs about 90% of DashMart purchasing across hundreds of sites through Atomic, and that ARR has quintupled since the start of 2026. Good Chop, a HelloFresh business, cut inventory from eight or nine weeks to four while more than doubling revenue.

Category

Industry & Government

Pricing

Subscription, Contact for pricing

Target Market

VPs of Supply Chain, COOs, Demand and Supply Planners, CIOs at physical goods companies

Deployment

Cloud-only

Founded

2023

Headquarters

Boston, USA

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  Unit-level supply chain simulation

  Models every SKU, site, supplier and week and reruns the full plan continuously, so recommendations are tested before they are applied.

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  Automated purchasing with PO Inbox

  Generates POs from lead times, minimums, pack sizes and cost, sends routine ones under your approval rules and queues exceptions with reasons.

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  Production and MRP planning

  Builds production plans by SKU, line, plant and co-manufacturer using BOMs, yields, MOQs and capacity, with locked commit windows.

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  Inventory allocation and transfers

  Positions and replenishes stock across DCs, 3PLs, stores and channels by site, SKU, size and week to protect in-stock rates.

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  Nucleus AI interface

  Explains what changed down to the rule and input, runs plain-language scenarios in about a minute and drafts S&OP prep, with every interaction logged.

• ✓
  Plan of record and scenarios

  Versioned plans with approvals let teams compare scenarios against the plan of record and audit every manual override.

• •
  Autonomous replenishment purchasing

  DoorDash's DashMart routes about 90% of purchasing across hundreds of locations through Atomic, with planners handling only exceptions.

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  Inventory reduction without stockouts

  Good Chop cut inventory on hand from eight or nine weeks to four while more than doubling revenue.

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  Faster S&OP cycles

  Planners ask Nucleus what changed since last cycle and get scenario comparisons and draft S&OP material instead of rebuilding spreadsheets.

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  Planning layer over legacy suites

  A company keeps Kinaxis, o9 or SAP IBP in place and adds Atomic's simulation and explanations on top, migrating jobs one at a time.

List pricing is not published. Atomic sells an annual subscription priced on cost of goods and deployment scope rather than seats, and says it quotes a price on the first call. Budget for implementation time too: about 30 days for the S&OP layer and four to six months for full purchasing, production and allocation.

This page was written from 5 sources, 3 on domains other than atomic.supply.

1. 1.atomic.supply — atomic.supplyvendor
2. 2.atomic.supply — productvendor
3. 3.techcrunch.com — techcrunch.com
4. 4.techcrunch.com — former tesla supply chain leaders create atomic an ai invent
5. 5.pulse2.com — atomic raises 12 5 million series a for ai native supply cha