Zapier
by Zapier, Inc.
Connect 9,000+ apps into automated workflows — and give AI agents governed access to all of them
Zapier is a no-code automation platform that links more than 9,000 SaaS applications into automated workflows called Zaps, and now exposes that same connector catalogue to AI agents through Zapier MCP. It is aimed at operations, marketing, RevOps and IT teams that need cross-system automation without writing integration code or waiting on an engineering backlog.
Zapier is a no-code workflow automation platform that connects more than 9,000 distinct web applications through user-built "Zaps" — trigger-and-action chains that move data between SaaS tools without engineering work. Wikipedia records over 66,000 individual automated triggers and actions across that catalogue. Founded in 2011 by Wade Foster, Bryan Helmig and Mike Knoop and run as a fully remote company, Zapier reached profitability in 2014 on roughly $1.2M of seed funding from Bessemer Venture Partners and Draper Fisher Jurvetson, and was valued at $5 billion in a 2021 secondary transaction — an unusual capital profile for a company at its scale, and one that explains why it has never had to chase a growth-at-all-costs pricing model. Since 2024 the product has been repositioned from a connector marketplace into an AI orchestration layer: Zapier Agents (now generally available with enterprise MCP support), Copilot for natural-language Zap authoring, plus Tables, Interfaces, Chatbots and Canvas, and more than 30 new AI model integrations. Zapier MCP is the strategic piece — it exposes the same 9,000-app catalogue to Claude, ChatGPT, Cursor and other clients as governed Model Context Protocol tools, so an agent can act in business systems without anyone handing credentials to the model, and it is included on every plan including Free. Billing is metered in "tasks," counted only when a step successfully completes; triggers, polling and built-in Formatter, Filter and Delay steps are free. Enterprise governance adds app access controls applied by workspace, team or individual user and enforced consistently across the editor, agents and MCP connections.
Operations, RevOps or IT leaders in mid-market companies who need dozens of cross-SaaS integrations live this quarter and have no engineering capacity to build or maintain connectors.
Ship a working integration between two business systems in minutes instead of a sprint — and reuse the same connector catalogue as governed tools for AI agents.
At a Glance
- Category
- Automation & Workflows
- Pricing
- Freemium, Subscription, Usage-based
- Target Market
- CIOs, CTOs, IT Operations Leaders, RevOps and Marketing Operations, Enterprise Developers
- Deployment
- Cloud-only, API-based
- Founded
- 2011
- Headquarters
- San Francisco, California, United States (fully remote, no offices)
- Team Size
- 500+
- Customers
- Over three million people use Zapier, per Wikipedia
Key Features
- ✓Zaps (trigger-action workflows)
Chain a trigger in one app to actions in others across 9,000+ integrations and 66,000+ triggers and actions, with no code required.
- ✓Zapier MCP
Exposes the full app catalogue to Claude, ChatGPT and Cursor as governed Model Context Protocol tools, without passing credentials to the model, and is included on every plan.
- ✓Zapier Agents
Generally available AI agents that take multi-step action across connected business apps under the same enterprise MCP and admin controls.
- ✓Copilot
Natural-language Zap authoring that drafts a working automation from a plain-English description, cutting the build curve for first-time users.
- ✓Enterprise governance controls
App access controls applied by workspace, team or individual user and enforced across the editor, agents and MCP connections alike.
- ✓Tables, Interfaces and Chatbots
Built-in data store, form and app builder, and chat surfaces so a workflow does not need a separately hosted front end.
Capabilities
Use Cases
- •Lead routing and enrichment
Push new form or ad-platform leads into the CRM, enrich the record, and alert the owning rep in Slack within seconds of submission.
- •Agent tool access without custom integrations
Give an internal LLM assistant governed write access to Salesforce, Jira and Google Workspace through Zapier MCP instead of building and maintaining connectors.
- •Back-office finance and ops plumbing
Move invoices, approvals and spreadsheet rows between accounting, storage and messaging tools so nobody rekeys the same data twice.
- •Support ticket triage
Classify inbound tickets with an AI step, apply tags, and route urgent ones straight to the on-call queue automatically.
- •Marketing campaign synchronisation
Keep subscriber and audience events consistent across email, ad platforms and analytics tools without a dedicated data engineer.
Ideal For
Best For
- ✓Connecting long-tail SaaS tools that have no native integration with each other
- ✓Giving LLM assistants governed write access to business systems via Zapier MCP without building custom connectors
- ✓Non-technical operations teams automating handoffs between marketing, sales and support tools
- ✓Prototyping an integration quickly before deciding whether it deserves real engineering investment
- ✓Adding AI classification, extraction or drafting steps into existing business processes
Not Ideal For
- ✗High-volume data pipelines — task-metered pricing scales badly, with Professional reaching $2,199/mo at 1,000,000 tasks, and PeerSpot-style reviewers across the iPaaS category consistently flag per-task cost as the reason they migrate off
- ✗Engineering teams that want version control, tests and real code — the HN threads behind Trigger.dev (745 points) and Activepieces (231 points) exist precisely because developers found Zapier 'good for simple tasks, but not for more advanced use cases'
- ✗Workloads involving PHI: Zapier's own guidance states it is not HIPAA compliant and should not be used to automate anything involving protected health information
- ✗Organisations requiring data residency outside the United States — Zapier runs on AWS in the US
Integrations
Deployment
Market & Ratings
Over three million people use Zapier, per Wikipedia
Market Analysis
Pros
- ✓Unmatched integration breadth — 9,000+ apps and 66,000+ triggers and actions covers the long tail no competitor bothers with
- ✓Zapier MCP is included on every plan, making it one of the cheapest credible ways to give an AI agent governed access to real business systems
- ✓Genuinely usable by non-engineers, which is why Capterra reviewers rate it 4.7/5 across 3,064 reviews
- ✓SOC 2 Type II and SOC 3 certified with GDPR and CCPA compliance, AES-256 at rest and TLS 1.2+ in transit
Cons
- ✗Cost escalates sharply with volume — Capterra reviewers report that 'pricing gets expensive pretty quickly and it makes starting with automation more expensive than it needs to be'
- ✗Error reporting is weak: a Capterra reviewer notes 'I get reports about errors in certain Zaps, but I don't receive specific details about what the actual errors are, or how to fix them'
- ✗Not a developer platform — the HN threads launching Trigger.dev, Automatisch and Activepieces all cite Zapier becoming 'incredibly expensive very quickly' with no self-hosting option and no tests or real version control
- ✗Not HIPAA compliant, so it is off the table for any workflow touching PHI
- ✗US-only AWS infrastructure with no published data residency options
Pricing
Free
$0
- ✓100 tasks per month
- ✓Zapier MCP included
- ✓Access to the full 9,000+ app catalogue
Professional
From $19.99/mo
- ✓750 tasks/month at the entry tier, scaling to 1,000,000 tasks at $2,199/mo
- ✓Multi-step Zaps
- ✓Zapier MCP included
Team
From $69.00/mo
- ✓2,000 tasks/month at the entry tier
- ✓SAML single sign-on
- ✓SCIM user provisioning
- ✓Shared app connections and shared workspace, up to 25 users
- ✓Priority support and screen sharing
Enterprise
Contact for pricing
- ✓Unlimited users
- ✓Domain capture and Super Admin
- ✓Advanced permissions and observability
- ✓Technical Account Manager
List pricing is published and metered by task: a task is counted only when a step successfully completes, while triggers, polling and built-in Formatter, Filter and Delay steps are free. Professional runs $19.99/mo at 750 tasks and scales to $2,199/mo at 1,000,000 tasks; Team starts at $69.00/mo. Annual billing is 33% off the monthly rate. Overages with pay-per-task enabled cost 2.5x the base rate monthly or 1.25x annually, and usage pauses at 3x your subscription limit. SAML SSO and SCIM are Team-and-above; domain capture, Super Admin, advanced permissions and observability are Enterprise-only. AI steps consume variable tasks depending on model tier and number of tool calls, which makes AI-heavy Zaps harder to forecast.
Security & Compliance
Sources
This page was written from 6 sources, 3 on domains other than zapier.com.
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