Maxim AI
by H3 Labs Inc. (Maxim)
Simulate, evaluate and observe AI agents before and after they ship
Maxim AI is an evaluation and observability platform for teams building LLM applications and AI agents. It combines a prompt playground, multi-turn text and voice agent simulation, automated and human evaluators, and production tracing in one workspace, so engineering and product teams can catch quality regressions before release and monitor agents once they are live.
Maxim AI is a generative-AI quality platform from H3 Labs Inc., founded in 2023 by Vaibhavi Gangwar, who previously worked on Google Assistant, and Akshay Deo, formerly of Postman. It became generally available in June 2024 alongside a $3 million seed round led by Elevation Capital, with angel investors including founders of Postman, Chargebee, Groww, Razorpay and Media.net. The platform covers the agent lifecycle in four parts. Experimentation provides a versioned prompt playground where teams compare prompt, model and parameter combinations on quality, cost and latency, then deploy prompt variants without code changes. Simulation runs AI-driven multi-turn conversations, including voice simulations, against real-world scenarios before release. Evaluation offers an evaluator store of prebuilt metrics plus custom LLM-based, programmatic and human-review evaluators, and runs test suites inside CI/CD pipelines. Observability captures sessions, traces and spans from production, applies online evaluations and custom rules to live logs, and can forward data through connectors to tools such as New Relic and Snowflake. Instrumentation uses Python and TypeScript SDKs, OpenTelemetry (OTLP) ingest, and integrations with LangChain, LangGraph, CrewAI, Pydantic AI, LiteLLM, the Vercel AI SDK, LiveKit and the major model providers. Enterprise customers can deploy inside their own VPC. The company also builds Bifrost, an Apache-2.0 open-source LLM and MCP gateway written in Go, which had about 8,000 GitHub stars in September 2026 and now leads the getmaxim.ai homepage. Maxim competes with Braintrust, LangSmith, Langfuse and Galileo for agent-evaluation budgets.
AI engineering leads at product companies shipping customer-facing agents, including voice agents, who need pre-release simulation and production evaluation in one tool shared with product managers.
Regressions caught before users see them: simulated multi-turn conversations and automated evaluators check each prompt or agent change, and online evaluations keep scoring live traffic.
At a Glance
- Category
- Developer Tools
- Pricing
- Freemium, Subscription, Contact for pricing
- Target Market
- CTOs, AI Engineers, Product Teams, Enterprise Developers
- Deployment
- Cloud-first, Hybrid
- Founded
- 2023
- Headquarters
- Mountain View, United States
Key Features
- ✓Agent simulation
Runs AI-driven multi-turn text and voice conversations across realistic, custom-defined scenarios to test agents before release.
- ✓Evaluator store and custom evaluators
Prebuilt metrics plus custom LLM-based, programmatic and human evaluators score outputs at scale across prompt and agent versions.
- ✓Prompt playground and management
Versioned prompt engineering playground that compares models and parameters on quality, cost and latency, and deploys prompts without code changes.
- ✓Production observability
Distributed tracing of sessions, traces and spans, with online evaluations and custom rules to track and debug live issues quickly.
- ✓Data engine
Generates synthetic datasets and curates multimodal datasets from production data to keep test suites representative of real usage.
- ✓CI/CD evaluation pipelines
Automated evaluation pipelines run inside existing CI/CD workflows, so every prompt or agent change is evaluated before it ships.
- ✓Bifrost gateway
Open-source Go gateway routing LLM and MCP traffic across 1,000+ models with failover, budgets, semantic caching and OpenTelemetry.
Capabilities
Use Cases
- •Voice agent QA
Teams building LiveKit or realtime voice agents run voice simulations and score the conversations before rolling out new prompts.
- •Release gating for prompt changes
Engineering teams run evaluation suites in CI/CD so a prompt or model swap that lowers quality is caught before deployment.
- •Monitoring customer-facing agents
Production agent traces are logged and scored with online evaluators, surfacing failing sessions for debugging and human review.
- •Framework-agnostic tracing
Teams on LangGraph, CrewAI or the Vercel AI SDK instrument agents through SDKs or OpenTelemetry without rebuilding their stack.
- •Multi-provider reliability and cost control
Platform teams put Bifrost in front of several model providers to get failover, budget limits and a single OpenAI-compatible endpoint.
Ideal For
Best For
- ✓Pre-release testing of multi-turn chat and voice agents with simulated scenarios
- ✓CI/CD quality gates for prompt and model changes
- ✓Production tracing and online evaluation of LLM applications
- ✓Cross-functional teams where product managers review prompts and evaluation results alongside engineers
- ✓Regulated teams that need in-VPC deployment and a BAA on the Enterprise plan
Not Ideal For
- ✗High-volume teams on a budget: self-serve tiers cap logs at 10k, 100k or 500k a month and keep data for only 3, 7 or 30 days, so long-horizon analysis means an Enterprise contract.
- ✗Teams that require a self-hosted evaluation stack without an Enterprise contract: in-VPC deployment is Enterprise-only, whereas open-source Langfuse can be self-hosted.
- ✗Buyers who value a large community and ecosystem: competitor Latitude's comparison notes Maxim has a smaller community and fewer third-party integrations than more established platforms.
Integrations
Deployment
Market Analysis
Pros
- ✓One workspace for experimentation, simulation, evaluation and observability instead of several stitched-together tools
- ✓Transparent per-seat list pricing with a usable free tier and 14-day trials
- ✓Broad instrumentation: Python and TypeScript SDKs, OpenTelemetry and integrations with major agent frameworks and voice stacks
- ✓Enterprise compliance claims (SOC 2 Type II, ISO 27001, HIPAA, GDPR) plus in-VPC deployment
Cons
- ✗Smaller community, fewer third-party integrations and less mature issue tracking and automatic eval generation than established rivals, according to competitor Latitude's comparison
- ✗Short data retention and monthly log caps below Enterprise (3, 7 and 30 days; 10k to 500k logs)
- ✗Split focus: the getmaxim.ai homepage now leads with the Bifrost gateway rather than the evaluation platform, so buyers should confirm roadmap commitment
- ✗Thin independent review base: Product Hunt shows only five reviews, and Hacker News discussion centres on Bifrost rather than the evaluation product
- ✗Bifrost's headline speed claims (such as 54x faster P99 latency than LiteLLM) come from the vendor's own benchmarks, and HN practitioners describe still choosing LiteLLM after evaluation
Pricing
Developer
$0
- ✓Up to 3 seats and 1 workspace
- ✓Up to 10k logs/month
- ✓3-day data retention
Professional
From $29/seat/mo
- ✓Unlimited seats, up to 3 workspaces
- ✓Up to 100k logs/month, 7-day retention
- ✓Simulation runs and online evals
- ✓14-day free trial
Business
From $49/seat/mo
- ✓Unlimited workspaces, up to 500k logs/month
- ✓30-day retention
- ✓RBAC, PII management, scheduled runs, custom dashboards
- ✓14-day free trial
Enterprise
Contact for pricing
- ✓Custom SSO and audit logs
- ✓In-VPC deployment
- ✓Maxim-managed human evaluation
- ✓Custom BAAs and dedicated customer success manager
Bifrost OSS gateway
$0
- ✓Self-hosted via Docker, Kubernetes or Go binary
- ✓Enterprise edition custom-priced with a 14-day trial
List pricing is published: a free Developer tier (3 seats, 10k logs a month, 3-day retention), Professional at $29 per seat per month (100k logs, 7-day retention, simulation runs and online evals) and Business at $49 per seat per month (500k logs, 30-day retention, RBAC and PII management), with 14-day trials on both paid tiers. Cost scales with seats and log volume, and retention is short below Enterprise, which is quote-based and carries custom SSO, in-VPC deployment, audit logs and BAAs. The Bifrost gateway is free open source, with a custom-priced enterprise edition.
Security & Compliance
Connect
Sources
This page was written from 12 sources, 5 on domains other than getmaxim.ai.
- 1.getmaxim.ai — getmaxim.aivendor
- 2.getmaxim.ai — pricingvendor
- 3.getmaxim.ai — pricingvendor
- 4.getmaxim.ai — agent simulation evaluationvendor
- 5.getmaxim.ai — overviewvendor
- 6.getmaxim.ai — llms.txtvendor
- 7.getmaxim.ai — announcing maxim ais general availability and the 3m fundingvendor
- 8.automationtoday.net — maxim nets 3 million funding round to provide standardized e
- 9.api.github.com — bifrost
- 10.producthunt.com — maxim ai
- 11.hn.algolia.com — search
- 12.latitude.so — best ai agent evaluation platforms 2026 comprehensive compar
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