Jasper
by Jasper AI, Inc.
Put AI agents to work for marketing
Jasper is an AI marketing platform that helps marketing teams generate on-brand content and run end-to-end marketing workflows using purpose-built AI agents.
At a Glance
- Category
- Writing & Content
- Pricing
- subscription, per-seat, custom-enterprise
- Target Market
- Enterprise, Mid-market, Marketing teams
- Founded
- 2021
- Headquarters
- Austin, Texas, USA
- Customers
- 850+ enterprise customers; used by nearly 20% of the Fortune 500
Key Features
- ✓AI Marketing Agents
A library of purpose-built agents for specific marketing jobs (SEO/GEO content, campaign execution, email, social, personalization, research), plus the ability to build custom no-code agents via AI Studio.
- ✓Jasper IQ (Brand Voice & Knowledge)
An intelligence layer that embeds brand voice, audience profiles, style guides, and product knowledge into every output, with support for multiple brand voices across sub-brands and regions.
- ✓Jasper Canvas
An AI-first workspace that combines content generation, SEO insights, and campaign planning tools in one collaborative environment.
- ✓Image Generation & Pipelines
On-brand image creation, editing, background removal, cleanup, and upscaling, with Image Pipelines for producing product imagery at enterprise scale.
- ✓API & Integrations
Business-tier API access for embedding Jasper's content and image capabilities into custom platforms, plus browser extensions and marketplace integrations (Gmail, WordPress, HubSpot, Zapier/Make).
Capabilities
Use Cases
- •Scaled marketing content production
Marketing teams generate blog posts, ad copy, emails, and social content on-brand and at scale using AI agents and Canvas, accelerating campaign execution.
- •On-brand visual asset creation
Teams produce and edit product imagery and marketing visuals at enterprise scale using Jasper's image generation and Image Pipelines, reducing production cost and time.
- •Enterprise brand governance at scale
Organizations enforce consistent brand voice, knowledge, and audience targeting across all generated content using Jasper IQ, with enterprise governance, SSO, and admin controls.
Ideal For
Best For
- ✓Marketing teams
- ✓Content marketers
- ✓Enterprise brand and campaign teams
- ✓Performance marketers
Market & Ratings
850+ enterprise customers; used by nearly 20% of the Fortune 500
Market Analysis
Pros
- ✓Fast, on-brand content generation
- ✓Strong template and marketing workflow library
- ✓Effective brand voice consistency
- ✓Combines text and image generation for marketing
Cons
- ✗Higher price point than some competitors
- ✗Output can be generic without detailed prompts
- ✗Outputs require fact-checking before publishing
- ✗Billing and cancellation complaints reported on some review platforms
Pricing
Pro
$69/month per seat (or $59/month billed annually)
- ✓1 seat included
- ✓Canvas platform
- ✓Essential Agents
- ✓2 Brand Voices, 5 Knowledge assets, 3 Audiences
- ✓Image generation and editing
- ✓Browser extension and integrations
- ✓Chat and document collaboration
- ✓Personal usage analytics
- ✓7-day free trial
Business
Custom (contact sales; 12-month minimum)
- ✓Everything in Pro
- ✓Advanced Agents for campaigns and personalization
- ✓No-code AI App Builder
- ✓Jasper Grid for scaled content execution
- ✓Unlimited Brand Voices, Knowledge, and Audiences
- ✓API access
- ✓Enterprise governance and admin controls
- ✓SSO, SCIM, role-based permissions
- ✓Dedicated account manager and priority support
- ✓Flexible deployment options
Pro plan is $69/month per seat ($59/month billed annually) with a 7-day free trial. The Business plan is custom-priced with a 12-month minimum and is the only tier that includes API access. No permanently free tier.
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