IBC2026 — International Broadcasting Convention

IBC2026, the International Broadcasting Convention, runs 11-14 September 2026 at RAI Amsterdam and is the media, entertainment and technology industry's largest annual gathering outside the United States. Over 1,350 exhibitors from more than 170 countries fill 14 halls, alongside a three-day paid conference programme themed 'Inspire the Debate' that runs 11-13 September. This edition organises its agenda around AI-powered creativity, the future of sports rights, trust and authenticity in an era of deepfakes and misinformation, shifting audience behaviour, and the commercial models where brands, creators and media companies now converge. Free show-floor theatres, the peer-reviewed Technical Papers Programme, the Google-sponsored IBC Accelerator Media Innovation Programme and an expanded Future Tech zone in Hall 14 sit alongside the paid conference, and the show floor is open to anyone holding the complimentary Visitor Pass.

Date

September 11–14, 2026

Location

RAI Amsterdam, Netherlands

Format

In-Person

Event Type

Conference

Status

Upcoming

Pricing

Mixed (Free tier available)

Organizer

International Broadcasting Convention LLP

Added

Jul 25, 2026

Updated

Aug 21, 2026

• ✓Chief Technology Officer
• ✓Head of Broadcast Engineering
• ✓VP of Content Distribution
• ✓Media Operations Director
• ✓Streaming Product Lead
• ✓Head of Post-Production
• ✓Systems Integrator

For a media, telco or streaming CTO, IBC is the one week where every vendor in the content supply chain — encoding, playout, cloud production, rights management, ad tech — is in the same building and demonstrating against each other, which makes it a genuine procurement shortlisting exercise rather than a keynote tour. The conference pass adds board-level sessions on AI in production workflows, content provenance and the economics of sports rights, while the Accelerator programme shows working multi-vendor proofs of concept instead of slideware. Expect to leave with a shortlist, benchmark pricing and a read on which AI claims survive contact with a live plant.

• ✓Conference programme 'Inspire the Debate', 11-13 September, across AI-powered creativity, the future of sports rights, trust and authenticity, audience behaviour and commercial models
• ✓Technical Papers Programme — peer-reviewed, 11-13 September, with a Tech Papers Online Hub
• ✓IBC Innovation Awards across four categories: Content Creation, Content Distribution, Content Everywhere and Social Impact
• ✓IBC Accelerator Media Innovation Programme, hosted in Future Tech with Google as headline sponsor
• ✓Future Tech, Hall 14 — AI, 5G, VR and sustainability technology, plus the Future Tech IGNITE startup area
• ✓Content Everywhere, Hall 5 — direct-to-consumer and OTT
• ✓IBC Exchange peer networking powered by Braindate, with a dedicated delegate lounge
• ✓IBC Connect curated meetings programme pairing exhibitors with senior decision-makers
• ✓Free show-floor theatres included with the complimentary Visitor Pass

• ★Europe's largest media-technology show: over 1,350 exhibitors across 14 RAI halls, drawing exhibitors, speakers and visitors from more than 170 countries
• ★A free Visitor Pass covers the entire exhibition, the show-floor theatres and Future Tech — the paid passes buy the conference, not the floor
• ★The IBC Accelerator Media Innovation Programme runs live multi-company proofs of concept rather than vendor demos; Google is the 2026 headline sponsor
• ★A peer-reviewed Technical Papers Programme runs alongside the commercial conference and is sold as its own €749 pass
• ★Delegate mix skews senior — IBC reports 65% of conference delegates at director level and above

The Visitor Pass is free and covers the full exhibition, show-floor theatres, Future Tech, the IBC Owner & Partner Programme and a free Amsterdam travel pass, 11-14 September. Paid tiers, at discounted rates valid until 22 August 2026: Exchange Pass €145 (Braindate platform, dedicated lounge, networking events and one conference session); Technical Papers €749 (three-day Technical Paper Programme, 11-13 September); Conference Pass €1,599 (three-day conference 11-13 September including all keynote sessions and the Technical Paper Programme, delegate lounge, selected delegate events and the Trends Report). All rates rise after 22 August.

When is IBC2026?

IBC2026 takes place September 11–14, 2026 in Amsterdam, Netherlands.

Where is IBC2026 held?

IBC2026 is held in Amsterdam, Netherlands. The event format is in-person.

How much does IBC2026 cost?

IBC2026 is mixed, with a free tier available. The Visitor Pass is free and covers the full exhibition, show-floor theatres, Future Tech, the IBC Owner & Partner Programme and a free Amsterdam travel pass, 11-14 September. Paid tiers, at discounted rates valid until 22 August 2026: Exchange Pass €145 (Braindate platform, dedicated lounge, networking events and one conference session); Technical Papers €749 (three-day Technical Paper Programme, 11-13 September); Conference Pass €1,599 (three-day conference 11-13 September including all keynote sessions and the Technical Paper Programme, delegate lounge, selected delegate events and the Trends Report). All rates rise after 22 August.

Who should attend IBC2026?

IBC2026 is aimed at Chief Technology Officer, Head of Broadcast Engineering, VP of Content Distribution, Media Operations Director, Streaming Product Lead, Head of Post-Production, Systems Integrator.

What topics does IBC2026 cover?

IBC2026 covers AI in Media Production, Generative AI, Content Provenance and Trust, Cloud-Native Broadcast Workflows, Streaming and OTT Distribution, Live Sports Production, Media Cybersecurity, Sustainability in Broadcast.

This page was written from 6 sources, 2 on domains other than show.ibc.org.

1. 1.show.ibc.org — show.ibc.orgvendor
2. 2.show.ibc.org — ibc pass typesvendor
3. 3.show.ibc.org — conferencevendor
4. 4.show.ibc.org — visitvendor
5. 5.ibc.org — 22794
6. 6.rai.nl — ibc 2026