IBC2026 — International Broadcasting Convention
by IBC (owned and operated by the IBC Partnership: IEEE, IET, IAMT, SCTE, SMPTE and RTS)
Where the media, entertainment and technology industries decide what comes next
About This Event
IBC2026 is the media, entertainment and technology industry's largest annual convention, held 11-14 September 2026 at RAI Amsterdam in the Netherlands. The 2026 programme is built around AI-driven creativity, evolving audience behaviour, new commercial models and the growing importance of trust, alongside live sport, creator disruption and emerging technology.
At a Glance
- Date
- September 11–14, 2026
- Location
- RAI Amsterdam, Europaplein 24, 1078 GZ Amsterdam, Amsterdam, Netherlands
- Format
- In-Person
- Status
- Upcoming
- Expected Attendance
- 44,000+
- Organizer
- IBC (owned and operated by the IBC Partnership: IEEE, IET, IAMT, SCTE, SMPTE and RTS)
- Source
- daily-ingest
Topics & Focus Areas
Who Should Attend
- ✓CTOs and Chief Technology Officers at broadcasters and streamers
- ✓CIOs and Chief Digital Officers in media
- ✓VPs of Engineering and Head of Technology
- ✓Heads of AI and Innovation
- ✓Product and content operations leaders
- ✓Systems integrators and technology vendors
Why Attend
IBC is where media and entertainment technology leaders see AI production, cloud workflow and content-provenance tooling in deployed form — 1,200+ vendors in one venue — before committing capital. For a CTO, CIO or VP of Engineering it compresses a year of vendor evaluation, standards-body contact (IEEE, SMPTE, SCTE) and peer benchmarking into four days.
Event Features
- ✓600+ speakers across the conference programme
- ✓1,200+ exhibitors across 14+ exhibition halls plus outdoor exhibitors
- ✓Future Tech in Hall 14 featuring start-ups and emerging innovation
- ✓IBC Exchange premium networking pass (€95)
- ✓IBC Innovation Awards and Technical Papers Programme
What Makes This Unique
- ★44,000+ attendees from 170+ countries — the largest annual gathering in media technology
- ★Owned and operated by six industry bodies (IEEE, IET, IAMT, SCTE, SMPTE, RTS) rather than a commercial promoter
- ★Accelerator Innovation Programme with Google as headline sponsor, showcasing real multi-company proof-of-concept builds
- ★Peer-reviewed Technical Papers Programme alongside the commercial exhibition
- ★IBC Innovation Awards recognising deployed, real-world projects rather than concepts
Industries Represented
Event Scale
Organizer
IBC (owned and operated by the IBC Partnership: IEEE, IET, IAMT, SCTE, SMPTE and RTS)
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