IBC2026 — International Broadcasting Convention

IBC2026 is the media, entertainment and technology industry's largest annual convention, held 11-14 September 2026 at RAI Amsterdam in the Netherlands. The 2026 programme is built around AI-driven creativity, evolving audience behaviour, new commercial models and the growing importance of trust, alongside live sport, creator disruption and emerging technology.

Date

September 11–14, 2026

Location

RAI Amsterdam, Europaplein 24, 1078 GZ Amsterdam, Netherlands

Format

In-Person

Event Type

Conference

Status

Upcoming

Expected Attendance

44,000+

Organizer

IBC (owned and operated by the IBC Partnership: IEEE, IET, IAMT, SCTE, SMPTE and RTS)

Added

Jul 25, 2026

• ✓CTOs and Chief Technology Officers at broadcasters and streamers
• ✓CIOs and Chief Digital Officers in media
• ✓VPs of Engineering and Head of Technology
• ✓Heads of AI and Innovation
• ✓Product and content operations leaders
• ✓Systems integrators and technology vendors

IBC is where media and entertainment technology leaders see AI production, cloud workflow and content-provenance tooling in deployed form — 1,200+ vendors in one venue — before committing capital. For a CTO, CIO or VP of Engineering it compresses a year of vendor evaluation, standards-body contact (IEEE, SMPTE, SCTE) and peer benchmarking into four days.

• ✓600+ speakers across the conference programme
• ✓1,200+ exhibitors across 14+ exhibition halls plus outdoor exhibitors
• ✓Future Tech in Hall 14 featuring start-ups and emerging innovation
• ✓IBC Exchange premium networking pass (€95)
• ✓IBC Innovation Awards and Technical Papers Programme

• ★44,000+ attendees from 170+ countries — the largest annual gathering in media technology
• ★Owned and operated by six industry bodies (IEEE, IET, IAMT, SCTE, SMPTE, RTS) rather than a commercial promoter
• ★Accelerator Innovation Programme with Google as headline sponsor, showcasing real multi-company proof-of-concept builds
• ★Peer-reviewed Technical Papers Programme alongside the commercial exhibition
• ★IBC Innovation Awards recognising deployed, real-world projects rather than concepts

When is IBC2026?

IBC2026 takes place September 11–14, 2026 in Amsterdam, Netherlands.

Where is IBC2026 held?

IBC2026 is held in Amsterdam, Netherlands. The event format is in-person.

Who should attend IBC2026?

IBC2026 is aimed at CTOs and Chief Technology Officers at broadcasters and streamers, CIOs and Chief Digital Officers in media, VPs of Engineering and Head of Technology, Heads of AI and Innovation, Product and content operations leaders, Systems integrators and technology vendors.

What topics does IBC2026 cover?

IBC2026 covers AI-driven creativity and generative AI in media production, Evolving audience behaviour and new commercial models, Trust, provenance and responsible AI in content, Cloud and IP-based production workflows, Live sport production and distribution, Creator economy disruption, Emerging technology and start-up innovation.