IBC2027 — International Broadcasting Convention
by IBC (owned by IABM, IEEE, IET, RTS, SCTE and SMPTE)
Europe's media, entertainment and technology convention, where AI-driven production and distribution get judged by the people shipping it
About This Event
IBC2027 takes place 10-13 September 2027 at RAI Amsterdam in the Netherlands, the venue and month the convention has kept since 1967. IBC is unusual in being owned by six industry bodies — IABM, IEEE, IET, RTS, SCTE and SMPTE — rather than a commercial promoter, and it draws roughly 44,000-45,000 attendees from more than 170 countries across 14-plus halls, with over 1,200 exhibitors. Alongside the exhibition it runs a full conference programme, an Accelerator Innovation Programme building real cross-company prototypes, the IBC Innovation Awards across content creation, content distribution, content everywhere and social impact, a Content Everywhere stream, and a peer-reviewed Technical Papers programme. AI-driven creativity, intelligent media management and cloud production workflows now run through all of it.
At a Glance
- Date
- September 10–13, 2027
- Location
- RAI Amsterdam, Netherlands
- Format
- In-Person
- Event Type
- Conference
- Status
- Upcoming
- Expected Attendance
- 44,000+
- Pricing
- Paid
- Organizer
- IBC (owned by IABM, IEEE, IET, RTS, SCTE and SMPTE)
- Added
- Aug 13, 2026
- Updated
- Aug 13, 2026
Topics & Focus Areas
Who Should Attend
- ✓CTO
- ✓Head of Media Technology
- ✓VP Content Operations
- ✓Broadcast Engineering Lead
- ✓Head of Post-Production
- ✓Streaming Platform Architect
- ✓Media Technology Buyer
Why Attend
A media or content-operations CTO gets the whole supply chain in one building: the AI production and media-management vendors, the cloud and distribution partners, the standards bodies that own the specs, and the Accelerator teams demonstrating prototypes that were built rather than pitched. That combination makes IBC the practical place to shortlist an AI post-production or media-asset stack, check a vendor's claims against a working demo and against the SMPTE and IET people who define the interoperability it depends on, and see which competitors have already moved. The Technical Papers programme and Innovation Awards give an evidence trail most trade shows cannot offer.
Event Features
- ✓IBC Conference programme centred on AI-driven creativity and industry transformation
- ✓Accelerator Innovation Programme with Google as headline sponsor and EIT Culture & Creativity as innovation partner
- ✓IBC Innovation Awards across content creation, content distribution, content everywhere and social impact
- ✓Content Everywhere — dedicated exhibiting and programming stream
- ✓Technical Papers Programme included with conference passes
- ✓14+ exhibition halls plus outdoor exhibitors at RAI Amsterdam
What Makes This Unique
- ★Owned by six non-profit industry bodies (IABM, IEEE, IET, RTS, SCTE, SMPTE), so the programme is not a single promoter's sales funnel
- ★The Accelerator Innovation Programme builds working cross-company prototypes over months and demos them on the floor — Google is headline sponsor, with EIT Culture & Creativity as innovation partner
- ★A peer-reviewed Technical Papers programme sits alongside the trade floor, which most media trade shows do not have
- ★44,000+ attendees from 170+ countries across 14+ halls makes it the one place the European media supply chain is fully assembled
- ★Running since 1967 in the same city and venue, so the buying cycle of the entire industry is scheduled around it
Industries Represented
Event Scale
Pricing Details
Pass prices for IBC2027 are NOT yet published — IBC opens visitor registration and posts pass tiers in the spring of the event year. What is already open for 2027 is the exhibitor side: IBC has published its IBC2027 exhibiting opportunities and rebooking process for stands at RAI Amsterdam. IBC historically sells a free/low-cost exhibition-only badge separately from paid conference passes, but no 2027 figures have been confirmed.
Organizer
IBC (owned by IABM, IEEE, IET, RTS, SCTE and SMPTE)
show.ibc.org/Frequently Asked
- When is IBC2027?
- IBC2027 takes place September 10–13, 2027 in Amsterdam, Netherlands.
- Where is IBC2027 held?
- IBC2027 is held in Amsterdam, Netherlands. The event format is in-person.
- How much does IBC2027 cost?
- IBC2027 is paid. Pass prices for IBC2027 are NOT yet published — IBC opens visitor registration and posts pass tiers in the spring of the event year. What is already open for 2027 is the exhibitor side: IBC has published its IBC2027 exhibiting opportunities and rebooking process for stands at RAI Amsterdam. IBC historically sells a free/low-cost exhibition-only badge separately from paid conference passes, but no 2027 figures have been confirmed.
- Who should attend IBC2027?
- IBC2027 is aimed at CTO, Head of Media Technology, VP Content Operations, Broadcast Engineering Lead, Head of Post-Production, Streaming Platform Architect, Media Technology Buyer.
- What topics does IBC2027 cover?
- IBC2027 covers Generative AI in media production, Intelligent media management, Cloud production workflows, Content distribution and streaming, Broadcast infrastructure, Media supply chain automation, Content rights and provenance.
Sources
This page was written from 3 sources, 1 on domains other than show.ibc.org.
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