DMEXCO 2026

DMEXCO 2026 runs on 23-24 September 2026 at Koelnmesse in Cologne, occupying exhibition halls 6-8 and the Congress Centre North, and is Europe's leading digital marketing, adtech and commerce event. Organised by Koelnmesse, it pairs a trade exhibition of close to 1,000 exhibitors with a conference programme spread across ten named stages — Center, Commerce, Media, Tech, Future TV, Creators, Agencies, Start-up, Innovation and the Commerce Lounge — plus a dedicated masterclass block that includes Google Masterclasses and BVDW Masterclasses across seven further rooms. Around 40,000 professional visitors and more than 700 speakers attend. The floor is zoned into four thematic worlds: World of Agencies, World of Commerce, World of Tech and a Start-up Area. Session formats run from keynotes and summits to panels, fireside chats, start-up pitches, booth tours and guided Learning Journeys. Doors open 09:00 both days.

Date

September 23–24, 2026

Location

Koelnmesse, Cologne, Germany

Format

In-Person

Event Type

Expo

Status

Upcoming

Expected Attendance

40,000

Pricing

Paid

Organizer

Koelnmesse

Added

Jul 25, 2026

Updated

Aug 17, 2026

• ✓CMO
• ✓VP of Marketing
• ✓Head of Digital
• ✓E-Commerce Director
• ✓Agency Leader
• ✓MarTech Lead
• ✓Chief Digital Officer
• ✓Media Buyer

DMEXCO is where European martech and adtech procurement actually happens, and for a marketing or digital leader that concentration is the point: close to 1,000 exhibitors and roughly 40,000 buyers over two days in one Cologne venue. The ten stages let a team split up — commerce strategy on the Commerce Stage, AI and infrastructure on the Tech Stage, retail media on the Media Stage — while the Google and BVDW masterclass blocks give hands-on depth that keynotes cannot. For anyone deciding where AI belongs in a European marketing stack, this is the densest two days on the calendar.

• ✓Center Stage — the main keynote stage
• ✓Tech Stage and Innovation Stage
• ✓Commerce Stage and Commerce Lounge
• ✓Media Stage and Future TV Stage
• ✓Creators Stage and Agencies Stage
• ✓Start-up Stage and dedicated Start-up Area
• ✓Google Masterclasses and BVDW Masterclasses, plus seven further masterclass rooms across halls 6-8
• ✓Learning Journeys, a guided programme format run with the BVDW Academy
• ✓Four thematic exhibition worlds: World of Agencies, World of Commerce, World of Tech and the Start-up Area
• ✓Session formats spanning keynotes, summits, panels, fireside chats, start-up pitches and booth tours

• ★Scale and concentration in two days: around 40,000 professional visitors, close to 1,000 exhibitors and more than 700 speakers at a single Cologne venue.
• ★Ten named conference stages plus a separate masterclass block, so strategy content and hands-on training run in parallel instead of competing for the same slot.
• ★A Europe-first audience — the strongest gathering of European digital marketing and adtech buyers, with the large US platforms present rather than dominant.
• ★The exhibition is zoned into four thematic worlds, so agency, commerce, tech and start-up conversations are physically separated rather than mixed across one floor.
• ★Tiered pricing that goes down to EUR 29 for students and EUR 69 for professionals up to 26, unusually accessible for a trade fair of this size.

Standard DMEXCO ticket EUR 299 for both days, covering expo and conference access on 23 and 24 September, app-based networking and video-on-demand of sessions. The Super Early Bird (EUR 149, a 50% discount) and Early Bird (EUR 179) tiers are both sold out. A Student ticket is EUR 29 with proof of enrolment or apprenticeship, and a Young Leader ticket for those up to 26 is EUR 69, both carrying full trade-visitor access. Press and creator accreditation is available on credential verification. Tickets are digital only through the DMEXCO app, personalised at purchase and non-transferable.

When is DMEXCO 2026?

DMEXCO 2026 takes place September 23–24, 2026 in Cologne, Germany.

Where is DMEXCO 2026 held?

DMEXCO 2026 is held in Cologne, Germany. The event format is in-person.

How much does DMEXCO 2026 cost?

DMEXCO 2026 is paid. Standard DMEXCO ticket EUR 299 for both days, covering expo and conference access on 23 and 24 September, app-based networking and video-on-demand of sessions. The Super Early Bird (EUR 149, a 50% discount) and Early Bird (EUR 179) tiers are both sold out. A Student ticket is EUR 29 with proof of enrolment or apprenticeship, and a Young Leader ticket for those up to 26 is EUR 69, both carrying full trade-visitor access. Press and creator accreditation is available on credential verification. Tickets are digital only through the DMEXCO app, personalised at purchase and non-transferable.

Who should attend DMEXCO 2026?

DMEXCO 2026 is aimed at CMO, VP of Marketing, Head of Digital, E-Commerce Director, Agency Leader, MarTech Lead, Chief Digital Officer, Media Buyer.

What topics does DMEXCO 2026 cover?

DMEXCO 2026 covers Digital Marketing, AdTech, MarTech, AI in Marketing, E-Commerce, Retail Media, Creator Economy, Digital Advertising, Marketing Technology.

This page was written from 4 sources, 2 on domains other than dmexco.com.

1. 1.dmexco.com — ticketsvendor
2. 2.dmexco.com — plan your visit 2026vendor
3. 3.community.dmexco.com — RXZlbnRWaWV3XzEyNjEzMjA=
4. 4.tradefest.io — dmexco