DMEXCO 2026
by Koelnmesse GmbH (with BVDW as professional partner and brand owner)
Scaling Intelligence — Europe's leading digital marketing & tech event
About This Event
DMEXCO 2026 is Europe's leading digital marketing and technology event, held 23-24 September 2026 at Koelnmesse in Cologne, Germany. Its 2026 motto, "Scaling Intelligence," marks the shift from AI experimentation to real value creation across four themed Worlds: Agencies, Commerce, Media and Tech.
At a Glance
- Date
- September 23–24, 2026
- Location
- Koelnmesse, Messeplatz 1, 50679 Cologne (Halls 6-8 and Congress Centre North), Cologne, North Rhine-Westphalia, Germany
- Format
- In-Person
- Status
- Upcoming
- Pricing
- Paid
- Organizer
- Koelnmesse GmbH (with BVDW as professional partner and brand owner)
- Source
- daily-ingest
Topics & Focus Areas
Who Should Attend
- ✓CMOs and marketing decision-makers
- ✓CTOs and CIOs supporting commercial technology
- ✓Heads of Digital and Chief Digital Officers
- ✓E-commerce and retail media leaders
- ✓Agency and media executives
- ✓Martech and adtech product leaders
Why Attend
DMEXCO is where European commercial-technology stacks get bought, so a CIO or VP of Engineering supporting revenue teams can pressure-test AI marketing, commerce media and CDP vendors against each other in two days. The "Scaling Intelligence" theme targets the exact problem enterprises are stuck on: moving generative AI from pilots into governed, measurable production.
Event Features
- ✓Conference programme across multiple stages and summits
- ✓World of Agencies, World of Commerce, World of Media and World of Tech exhibition areas
- ✓Dedicated start-up area
- ✓Wednesday 09:00-18:30 and Thursday 09:00-17:30 show hours
- ✓Fully digital admission tickets accessed via the DMEXCO app
What Makes This Unique
- ★2026 motto "Scaling Intelligence" reframes the whole event around AI value realisation rather than AI demos
- ★Organised by Koelnmesse with BVDW (Germany's digital industry association) as professional partner and brand owner
- ★Four dedicated Worlds — Agencies, Commerce, Media and Tech — so buyers and builders are segmented rather than mixed
- ★Concentrated two-day format in Halls 6-8 plus Congress Centre North
- ★Europe-wide buyer audience of marketing and technology decision-makers in one venue
Industries Represented
Organizer
Koelnmesse GmbH (with BVDW as professional partner and brand owner)
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