Yeyak
by RIAD Corporation
End-to-end hotel reservations, run by AI agents
Yeyak is a B2B travel platform that runs the whole group hotel reservation workflow with AI agents — sourcing, rate negotiation by email, branded proposals, payment and vouchers. It is built for concierge desks, travel agencies and MICE planners who currently coordinate group bookings over long email threads with individual hotel contacts.
Yeyak is a B2B AI agent platform for group hotel reservations, launched on 12 March 2026 by RIAD Corporation, a Seoul-based travel commerce company founded in 2023. It targets the specific and stubbornly manual workflow of group and MICE lodging: a concierge desk, travel agency or event planner receives a request for dozens or hundreds of rooms and then coordinates it across many individual hotel contacts by email, phone and fax. Yeyak decomposes that into four agent-run stages. The platform parses the incoming request and queries what it says is an inventory of over 1.6 million hotels, ranking candidates by an AI fit score. A quote agent then emails hotels directly to negotiate rates and inclusions and returns live quotes for comparison. A proposal stage drafts branded proposals with markup controls, collects payment and issues vouchers. A final lifecycle stage handles pre-arrival through post-stay touchpoints, with feedback used to retrain the agents. Alongside the core platform Yeyak sells a Concierge SDK for embedding the AI booking flow inside a third-party app, and lists a Promotion Agent as forthcoming. Target buyers are VIP concierge services and luxury card programmes, corporate and leisure travel agencies, fintech and loyalty platforms, and banks and card issuers. The product builds on hotel data and operational experience from RIAD's earlier RIA platform, unveiled at ITB Berlin in March 2025, where the company reported 300-plus booth visitors, 150 enterprise sign-ups and an existing base of 800-plus enterprise clients in Southeast Asia. Yeyak's site names Yanolja, RateHawk, Smilegate, DayDay Tour and Exporum among its users.
The operations lead at a concierge desk, travel agency or MICE planner whose team still negotiates group room blocks by email one hotel at a time.
The full group booking cycle — source, negotiate, propose, collect payment, issue vouchers — executed by agents instead of an operator's inbox.
At a Glance
- Category
- AI Agents & Orchestration
- Pricing
- Freemium, Contact for pricing
- Target Market
- Travel Operations Leaders, MICE Planners, Concierge Service Directors, Fintech Product Managers
- Deployment
- Cloud-only, API-based
- Founded
- 2023
- Headquarters
- Seoul, South Korea
- Customers
- Vendor states 100+ companies; parent RIAD reported 800+ enterprise clients in Southeast Asia as of March 2025
Key Features
- ✓Request parsing and hotel matching
Interprets a free-form group request and ranks candidates from a stated 1.6M+ hotel inventory by AI fit score.
- ✓Quote agent with email negotiation
Emails hotel contacts directly to negotiate rates and inclusions, returning live comparable quotes rather than static rate cards.
- ✓Branded proposal generation
Drafts client-facing proposals under the operator's own brand with configurable markup applied to negotiated rates.
- ✓Payment collection and voucher issuance
Closes the loop inside the platform so operators do not hand off to a separate billing or ticketing system.
- ✓Lifecycle and feedback loop
Handles pre-arrival through post-stay touchpoints and feeds outcomes back to retrain the matching and negotiation agents.
- ✓Concierge SDK
Embeds the AI booking flow inside a third-party app, so fintechs and loyalty programmes can offer hotel booking natively.
Capabilities
Use Cases
- •MICE room block sourcing
Planner submits one conference brief and receives negotiated quotes from multiple properties without individual outreach.
- •Concierge member request fulfilment
Card programme concierge turns a member's hotel request into a branded, priced proposal within the same shift.
- •Agency quote comparison
Travel agency compares live negotiated rates and inclusions side by side instead of collating email replies manually.
- •Embedded booking in a fintech app
Loyalty or card platform uses the Concierge SDK to add hotel booking without building travel infrastructure.
- •Group payment and voucher handling
Operator collects participant payment and issues vouchers in the platform, closing the booking without external tooling.
Ideal For
Best For
- ✓MICE and event planners sourcing room blocks across multiple properties for one group
- ✓VIP concierge desks and luxury card programmes fulfilling member hotel requests at speed
- ✓Corporate and leisure travel agencies that negotiate group rates rather than book published inventory
- ✓Fintech, loyalty and card-issuer platforms embedding hotel booking via the Concierge SDK
- ✓Operators who need branded client proposals with their own markup applied automatically
Not Ideal For
- ✗Consumers and individual travellers — Yeyak is explicitly a B2B-only service and sells to operators, not end guests
- ✗Agencies that only book standard published inventory through an existing GDS or OTA, where rate negotiation adds no value
- ✗Buyers who need documented compliance posture: no security certifications, data residency or processing commitments are published anywhere on the site
- ✗Procurement teams requiring independent references — the company is early stage and there is no G2, Capterra, TrustRadius, Hacker News or Product Hunt presence to verify vendor claims against
Integrations
Deployment
Market & Ratings
Vendor states 100+ companies; parent RIAD reported 800+ enterprise clients in Southeast Asia as of March 2025
Market Analysis
Pros
- ✓Attacks a workflow that is genuinely still manual — group and MICE lodging is coordinated by email, phone and fax across many hotel contacts
- ✓End-to-end rather than a point tool: sourcing, negotiation, proposal, payment and vouchers all live in one system
- ✓Backed by an operating parent with real trade presence — RIAD reported 300+ booth visitors and 150 enterprise sign-ups at ITB Berlin 2025
- ✓The Concierge SDK opens a distribution channel into fintech and card-issuer apps that pure operator tools do not have
Cons
- ✗Every performance number on the site is vendor-reported and independently unverified — 4-minute average closure, 80% admin reduction, 140% revenue uplift, 350% more proposals and 100% operator satisfaction all come from Yeyak's own marketing with no methodology disclosed
- ✗No security, privacy or compliance statements are published at all, which is a hard blocker for banks and card issuers — a segment the product explicitly targets
- ✗No pricing is published in any form, so total cost of ownership cannot be estimated before a sales conversation
- ✗Very early: launched March 2026, with no presence on G2, Capterra, TrustRadius, Hacker News, Product Hunt or Reddit, so there is no independent practitioner account of how the negotiation agents behave in production
- ✗Agent-driven email negotiation depends on hotel contacts responding to automated outreach, a real-world failure mode the vendor does not address
Pricing
Start for free
$0
- ✓Self-serve entry point advertised on the site
- ✓Access to the AI concierge and quote workflow
- ✓No published usage limits
Platform / SDK
Contact for pricing
- ✓Full end-to-end reservation engine
- ✓Concierge SDK for embedding in third-party apps
- ✓Demo booked directly with the team
Yeyak publishes no pricing whatsoever. The site offers a 'Start for free' entry point and otherwise routes buyers to a booked demo, so plan structure, per-booking fees, markup share and SDK licensing are all negotiated privately and none of it is verifiable from public sources. Assume a bespoke enterprise contract and expect to ask directly whether the commercial model is subscription, per-booking, or a share of the operator's markup.
Security & Compliance
Sources
This page was written from 4 sources, 3 on domains other than yeyak.ai.
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