Lovable

Lovable is an AI app builder that turns a chat conversation into a working full-stack web application - interface, backend, database and authentication - and deploys it in one click. It targets founders, product teams and non-engineers who need a functioning product faster than a normal development cycle allows, and it hands back a real codebase they can sync to GitHub and own outright.

Lovable is a browser-based AI application builder that turns a natural-language conversation into a deployed full-stack web app - frontend, backend, database, authentication and integrations - without the user writing code. It was co-founded by Anton Osika, a physicist formerly at CERN, and Fabian Hedin, who each hold roughly 24% of the company, and it operates from offices in Stockholm, San Francisco, London and Boston. Its growth is the reason it matters commercially: Forbes reported that Lovable crossed $100 million in annualised revenue within eight months of launch, passed $400 million in ARR in February 2026, raised $330 million in December 2025 at a $6.6 billion valuation, and was in talks by June 2026 to raise again at roughly $12 billion. Around eight million people use it, including staff at Uber, HubSpot and Microsoft, but enterprise contracts account for only about $20 million of that ARR - the revenue base is overwhelmingly prosumer and small-team self-serve. Technically it generates a conventional codebase that syncs to your own GitHub repository, and it leans on managed backend services, notably Supabase, rather than running its own application runtime. That is simultaneously its speed advantage and the source of its best-documented failure mode, since generated row-level-security policies have twice been the root cause of public data exposures. On the enterprise side Lovable publishes SOC 2 and ISO 27001:2022 posture, GDPR compliance, SAML and OIDC single sign-on with Okta, Azure AD and Google, SCIM provisioning, server-side role-based access control, regional data residency in the EU, US and Australia, and a stated policy that customer prompts, code and workspace data are not used to train its models.

Category

No-Code Platform

Pricing

Freemium, Subscription, Usage-based

Target Market

Founders, Product Managers, Enterprise Developers, Marketing Teams, Operations Teams

Deployment

Cloud-only

Headquarters

Stockholm, Sweden

Customers

~8 million users; enterprise contracts represent roughly $20M of ~$400M ARR (Forbes, June 2026)

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  Chat-to-app generation

  Describe the application in plain language and Lovable produces frontend, backend, database schema and authentication in one pass.

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  GitHub sync and code ownership

  The generated codebase syncs to your own GitHub repository, so leaving the platform does not require a rewrite.

• ✓
  One-click deployment and custom domains

  Apps publish straight from the editor onto Lovable Cloud hosting, with custom domains available on paid plans.

• ✓
  Plan Mode and Default Mode

  Plan Mode charges one credit per message for scoping, while Default Mode prices each build by task complexity.

• ✓
  Enterprise identity controls

  SAML and OIDC single sign-on, SCIM provisioning and role-based permissions enforced server-side across workspaces and projects.

• ✓
  Regional data residency

  Workspace data can be pinned to EU, US or Australia hosting with no cross-region movement by default.

• ✓
  Automated security scanning

  Basic scans run on every publish with deeper scans on demand, plus adaptive rate limiting per IP, user and workspace.

• •
  Internal tool replacement

  Swap a spreadsheet-and-email process for a real database-backed app built by the team that actually uses it.

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  Investor and customer demos

  Produce a working, clickable product in a day so validation happens on behaviour rather than on static mockups.

• •
  Campaign micro-sites

  Marketing spins up a gated landing page with auth, a database and forms without filing an engineering request.

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  MVP before the first engineering hire

  A founder ships a revenue-generating MVP and only recruits developers once the product has demonstrated demand.

• •
  Prototype-to-production handoff

  Build the prototype in Lovable, sync it to GitHub, then let engineers harden it in their normal review workflow.

List pricing starts at $25/month for Pro and $50/month for Business, but the plan fee is not the real cost - all work is metered in credits whose price varies by task complexity (roughly 0.50 credits for a style change, 1.70 for a landing page, 1 per Plan Mode message), so a heavy build month runs well past the subscription. Members are unlimited on every plan, so spend scales with generation volume rather than headcount. Monthly credits expire after two months, annual credits one month after renewal, and top-up credits after twelve. Enterprise is volume-based credit pricing negotiated with sales; there is no published enterprise rate card.

This page was written from 7 sources, 4 on domains other than lovable.dev.

1. 1.lovable.dev — pricingvendor
2. 2.lovable.dev — securityvendor
3. 3.lovable.dev — careersvendor
4. 4.docs.lovable.dev — introduction
5. 5.forbes.com — ai coding startup lovable in talks to raise funding at a 12
6. 6.hn.algolia.com — hn.algolia.com
7. 7.letsdatascience.com — lovable exposes user data after vibe coding flaw e942364b