Google Vertex AI
by Google Cloud
Google Cloud's managed platform for building, running and governing enterprise AI agents, now called Gemini Enterprise Agent Platform.
Vertex AI is Google Cloud's managed AI platform. In April 2026 Google renamed it Gemini Enterprise Agent Platform. Enterprise developers and ML teams use it to pick from more than 200 models, build agents in low-code or code-first tools, and run and govern those agents in production. It replaces the separate model, agent and MLOps tools a team would otherwise have to wire together.
Gemini Enterprise Agent Platform is Google Cloud's managed platform to build, scale, govern and optimize AI agents. It is the direct successor to Vertex AI. Google announced Vertex AI on May 18, 2021 at Google I/O as a unified MLOps platform and claimed it needed nearly 80% fewer lines of code to train a model than competing platforms. The launch bundled Vertex Pipelines, Feature Store, Experiments and Model Monitoring. On April 22, 2026, at Google Cloud Next, Google renamed the product. It said all Vertex AI services and roadmap evolutions would from then on ship only through the Agent Platform, not as a standalone service. Model Garden gives access to more than 200 models, including Gemini 3.1 Pro, Gemma 4 open models, Lyria 3 and Anthropic's Claude Opus, Sonnet and Haiku. Teams build agents in the low-code Agent Studio or the code-first Agent Development Kit (ADK). Google says six trillion Gemini tokens a month go through ADK. Agents run on Agent Runtime, which offers sub-second cold starts and supports agents that run for days, with Agent Sandbox and Agent Memory Bank alongside. Governance comes from Agent Identity, Agent Registry, Agent Gateway with Model Armor protections, and anomaly and threat detection surfaced through Security Command Center. Agent Simulation, Evaluation, Observability and Optimizer cover quality. Google names Comcast, L'Oreal, PayPal, Payhawk, Geotab and Color Health as customers. The platform is billed pay-as-you-go by token, compute hour and service meter.
A CTO or platform-engineering lead at a company already standardised on Google Cloud, who needs to move agents from pilot to governed production workloads.
Model choice across 200+ models, agent building, runtime, identity, gateway policy and evaluation on one Google Cloud control plane, instead of stitching together separate tools.
At a Glance
- Category
- Agent Development
- Pricing
- Usage-based
- Target Market
- CTOs, CIOs, Enterprise Developers, Data Scientists, ML Engineers, Platform Engineering Teams
- Deployment
- Cloud-only, API-based
- Founded
- 2021
- Headquarters
- Mountain View, United States
- Team Size
- 500+
Key Features
- ✓Model Garden
First-class access to more than 200 models, including Gemini 3.1 Pro, Gemma 4 and Anthropic Claude, so teams can choose the best model per task.
- ✓Agent Studio and Agent Development Kit
Low-code visual building in Agent Studio. Logic can be exported into the code-first ADK, so prototypes carry into full engineering without a rewrite.
- ✓Agent Runtime, Sandbox and Memory Bank
Managed hosting with sub-second cold starts and support for agents that run for days. A hardened sandbox runs model-generated code, and Memory Bank keeps curated long-term memory.
- ✓Agent Identity, Registry and Gateway
Each agent gets a cryptographic ID, is indexed in a central registry, and goes through a gateway that enforces security policy and Model Armor protections.
- ✓Agent Threat and Anomaly Detection
Flags unusual agent reasoning and malicious activity, such as reverse shells, and surfaces it in a Security Command Center-powered Agent Security dashboard.
- ✓Agent Simulation, Evaluation and Optimizer
Tests agents against synthetic users and scores live traffic with multi-turn autoraters. It also clusters real failures and suggests better system instructions.
- ✓MLOps heritage tooling
Keeps Vertex AI's training, tuning, pipelines, feature store and endpoint hosting, so predictive ML and generative agents share one platform.
Capabilities
Use Cases
- •Customer-service agent rebuild
Comcast is rebuilding its Xfinity Assistant on ADK to raise digital containment and route fewer conversations to human agents.
- •Finance back-office automation
Payhawk built a Financial Controller Agent on the platform and reports cutting expense-submission time by more than 50%.
- •Healthcare virtual care assistant
Color Health runs a Virtual Cancer Clinic assistant on a platform covered by Google Cloud's HIPAA Business Associate Agreement.
- •Enterprise knowledge agent
Burns & McDonnell is building a knowledge agent with ADK so employees can query internal engineering and project information in natural language.
- •Agentic commerce and payments
PayPal uses ADK with the Agent Payment Protocol (AP2) to build agents that can complete trusted payment transactions for users.
Ideal For
Best For
- ✓Google Cloud and BigQuery shops building production AI agents that need centralised identity, registry and policy enforcement
- ✓Teams that want to use Gemini and Anthropic Claude models side by side under one billing and governance boundary
- ✓Regulated workloads such as healthcare that need a HIPAA BAA-covered generative AI platform
- ✓Organisations moving from low-code agent prototypes to code-first ADK development without switching platforms
- ✓Existing Vertex AI MLOps users who need to keep training, tuning and endpoint hosting next to their new agent work
Not Ideal For
- ✗Individual developers or small teams who want a simple API key. Practitioners on Hacker News describe conflicting documentation and confusion between Vertex, AI Studio and Gemini Enterprise.
- ✗Latency-sensitive apps that only need model inference. Some Hacker News users report 2-3x faster responses from other endpoints than from Vertex AI.
- ✗Companies standardised on AWS or Azure that do not want to add Google Cloud IAM, billing and networking to their operations
Integrations
Deployment
Market Analysis
Pros
- ✓Broad model choice (200+ models) including Gemini, Gemma and Anthropic Claude under one bill
- ✓Tight integration with the rest of the Google Cloud ecosystem, cited by PeerSpot reviewers as the best feature
- ✓End-to-end coverage from model selection through agent runtime, governance and evaluation
- ✓Generative AI services listed as covered under Google Cloud's HIPAA BAA
Cons
- ✗Complex to navigate and set up. PeerSpot reviewers cite many iterations to get services started, and Hacker News users cite constant product renames (Vertex, AI Studio, Gemini Enterprise).
- ✗Latency complaints: Hacker News practitioners report other endpoints running 2-3x faster than Vertex AI for Gemini inference
- ✗Costs are hard to predict: many separate meters, thinking tokens billed as output, idle endpoints that keep billing, and introductory Flash rates that double in January 2027
- ✗PeerSpot reviewers ask for better ERP, CRM and vector-database integration and faster support responses
Pricing
Pay-as-you-go
Usage-based
- ✓$300 / 90-day Google Cloud trial credit for new customers
- ✓Gemini 3.1 Pro at $2 input / $12 output per 1M tokens up to 200K context ($4 / $18 above)
- ✓Gemini 3.7 Flash introductory $0.75 / $3.75 per 1M tokens, rising to $1.50 / $7.50 on January 1, 2027
- ✓Separate meters for agent runtime vCPU-hours, memory GB-hours, sessions and search queries
Provisioned Throughput
Contact for pricing
- ✓Dedicated model capacity with SLAs
There is no subscription. Billing is pay-as-you-go across many meters: input and output tokens per model, agent runtime vCPU-hours and memory GB-hours, sessions, search, GPU/TPU node-hours for training and endpoints, and data services. List prices are published. According to CloudZero (September 2026), thinking tokens bill as output, idle endpoints keep billing, and prices jump above 200K context. Current Flash introductory rates double on January 1, 2027.
Security & Compliance
Connect
Sources
This page was written from 7 sources, 4 on domains other than cloud.google.com.
- 1.cloud.google.com — introducing gemini enterprise agent platformvendor
- 2.cloud.google.com — google cloud launches vertex ai unified platform for mlopsvendor
- 3.cloud.google.com — hipaavendor
- 4.peerspot.com — google vertex ai reviews
- 5.cloudzero.com — google vertex ai pricing
- 6.hn.algolia.com — search
- 7.virtualizationreview.com — google cloud next 26 gemini enterprise agent platform leads
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