Encharge

Encharge is a behaviour-driven marketing automation platform aimed at SaaS companies and agencies. Its visual flow builder turns product events — signups, feature use, failed payments, trial expiry — into branching email journeys, backed by segmentation, lead scoring, website tracking and native CRM and billing integrations. AI features are supplementary rather than central to the product.

Encharge is a behaviour-driven marketing automation and email platform built for SaaS companies, agencies and digital businesses rather than for e-commerce catalogues. Its centre of gravity is a visual flow builder in which user actions — a signup, a feature used for the first time, a trial about to lapse, a failed payment — trigger branching journeys that send email, update fields, score leads or push data to other systems. Around that sit advanced segmentation, event-based and company-level segments, unified user and company profiles, a no-code email editor, A/B testing, lead scoring, website tracking, native forms, free email verification and transactional email. The platform lists 48 or more native integrations on its own site — HubSpot, Salesforce, Segment, Stripe, Chargebee, Intercom, Typeform, Shopify, WooCommerce, Slack, Google Sheets and Zapier among them — with several of the deeper CRM and commerce connectors, plus transactional email, API events and custom objects, reserved for the higher-priced tier. AI is present but peripheral: a free GPT-4o-based email subject-line generator, and a separate product, Breezemail.AI, that categorises inbox mail. There is no AI journey optimisation, send-time prediction or predictive lead scoring. Founded in 2018 by Kalo Yankulov and Slav Ivanov and now listing a Miami, Florida address, Encharge says more than 4,000 companies have used it to send hundreds of millions of messages. Independent review sites rate it highly — 4.9 out of 5 across 297 GetApp reviews — with reviewers consistently praising the flow builder's clarity and the support team's responsiveness.

Category

Marketing & Sales

Pricing

Subscription

Target Market

CMOs, Growth Marketers, SaaS Founders, Marketing Operations

Deployment

Cloud-only

Founded

2018

Headquarters

Miami, Florida, United States

Customers

4,000+ companies (vendor claim on encharge.io/about)

• ✓
  Visual flow builder

  Drag-and-drop journeys branch on user behaviour, letting non-engineers ship automation without writing conditional logic.

• ✓
  Behaviour-triggered email

  Product events such as signup, feature use or failed payment fire messages at the moment they happen.

• ✓
  Advanced and event-based segmentation

  Audiences are defined from tracked behaviour and custom object data, not just static list membership.

• ✓
  Unified user and company profiles

  Person-level and account-level records support B2B account-based campaigns alongside individual lifecycle email.

• ✓
  Lead scoring and website tracking

  Scores prospects from on-site behaviour so sales works a prioritised list rather than a raw export.

• ✓
  48+ native integrations

  HubSpot, Salesforce, Segment, Stripe, Chargebee, Intercom, Shopify and Zapier connect without middleware, though several are Premium-only.

• ✓
  AI subject-line generator

  A free GPT-4o-based tool drafts subject-line variants, and is the platform's main customer-facing AI feature.

• •
  SaaS trial-to-paid conversion

  Trigger nudges from in-product behaviour so trial users get prompts tied to what they have not yet done.

• •
  Product onboarding sequences

  Branch new-user education on the features each account has actually adopted rather than on elapsed days.

• •
  Churn prevention on billing failures

  Stripe and Chargebee events fire dunning journeys the moment a payment fails, before the account lapses.

• •
  Account-based B2B nurture

  Company profiles and custom objects let campaigns target whole buying groups rather than isolated contacts.

• •
  Agency multi-client management

  Separate workspaces let an agency run distinct automation programmes for several clients from one login.

Metered on subscriber count rather than sends: $99/month for 2,000 subscribers on Growth and $159/month on Premium, dropping to $79 and $129 on annual billing, both with a 14-day free trial and no free plan. Send volume is capped at 10x (Growth) or 12x (Premium) the subscriber limit with overages at $100 per 100,000 emails, and HubSpot, Salesforce, Segment, transactional email, API events and custom objects are Premium-only; 50,000+ subscribers moves you to custom Enterprise pricing.

This page was written from 6 sources, 2 on domains other than encharge.io.

1. 1.encharge.io — encharge.iovendor
2. 2.encharge.io — pricingvendor
3. 3.encharge.io — featuresvendor
4. 4.encharge.io — aboutvendor
5. 5.getapp.com — encharge
6. 6.mailcon.com — encharge review