Amazon v. PerplexityAmazon Blocks Meta's Muse Agent Where the Perplexity Ruling Stops
Amazon cut off Meta's Muse agent, which runs in a Meta-hosted cloud browser with stored logins. The Ninth Circuit's Perplexity ruling covered agents in the user's own browser and left this architecture open, so site terms and detection now decide.
September 21, 2026 · 12 min readagentic commerceWalmart and Amazon Both Said 40%. Neither Ran a Holdout.
Walmart and Amazon both told analysts that AI-assistant users spend 40% more per order than customers who don't use one. Neither disclosed a holdout, and the only figure in the whole earnings cycle a retail team can independently instrument is Target's external-AI referral channel.
August 20, 2026 · 14 min readUCPGoogle UCP Beats OpenAI Protocol: Microsoft, Amazon, Meta Adopt
Microsoft, Amazon, Meta, Salesforce, and Stripe joined Google's Universal Commerce Protocol on April 24. Agentic shopping just got a single open standard.
April 25, 2026 · 13 min read