SXSW 2027 (South by Southwest 2027)

SXSW 2027 runs 15-21 March 2027 across downtown Austin, Texas - a multi-conference, multi-festival experience that SXSW describes as a global hub for industry, innovation and ideas. It is effectively four events sharing a city: the Innovation Conference (15-20 March), the Film & TV Festival & Conference (15-21 March), the Music Festival & Conference (15-21 March) and the Comedy Festival (17-20 March). The Innovation Conference carries 11 tracks including Tech & AI, Creator Economy, Startups, Brand & Marketing and Design, with programming framed around the AI revolution, the creative renaissance and human connection; the music side alone hosts over 1,000 showcasing artists. With the Austin Convention Center under redevelopment through 2027, the festivals run from clubhouses spread across downtown Austin, most within walking distance. Badge registration opens Tuesday 18 August 2026.

• Music showcase application rate increaseSep 1, 2026
• Film & TV Festival second submission deadlineSep 15, 2026
• Film & TV Festival final submission deadlineOct 1, 2026
• Music showcase application final deadlineNov 20, 2026

Date

March 15–21, 2027

Location

Clubhouses across downtown Austin (Austin Convention Center under redevelopment), Texas

Format

In-Person

Event Type

Conference

Status

Upcoming

Pricing

Paid (Free tier available)

Organizer

SXSW

Added

Jul 12, 2026

Updated

Aug 3, 2026

• ✓Founders and Startup Leaders
• ✓Brand and Marketing Executives
• ✓Product and Design Leaders
• ✓Media and Entertainment Executives
• ✓Investors
• ✓Creators and Creative Directors
• ✓Policy and Public-Sector Leaders

SXSW is the wrong event for a product roadmap and the right one for the question above it: what your customers, your creative partners and the regulators are about to believe about AI. The Innovation Conference's Tech & AI, Creator Economy and Brand & Marketing tracks put enterprise technology in front of the people it affects, and the adjacency to film, music and comedy is the point - this is where AI's effect on creative labour and brand trust is argued in public rather than in a vendor session. Go for narrative, partnerships and hiring signal, not procurement. Badges run $820-$1,995 depending on access level.

• ✓Innovation Conference, 15-20 March, with 11 tracks including Tech & AI, Creator Economy, Startups, Brand & Marketing and Design
• ✓Film & TV Festival & Conference, 15-21 March
• ✓Music Festival & Conference, 15-21 March, with over 1,000 showcasing artists
• ✓Comedy Festival, 17-20 March
• ✓SXSW Pitch startup competition
• ✓PanelPicker community voting, 5-23 August 2026
• ✓Free exhibitions and showcases alongside badged access, plus ASL interpreters, closed captioning and sensory rooms

• ★Part of the programme is crowd-selected: PanelPicker community voting, 5-23 August 2026, feeds the session line-up
• ★Four festivals in one week - the only major technology conference whose audience includes the film, music and comedy industries
• ★Tech & AI sits alongside Creator Economy and Design, so AI is debated with the people it disrupts rather than only with the people building it
• ★Runs on downtown clubhouses rather than a convention centre for 2027, with most venues within walking distance

Badge registration for SXSW 2027 opens Tuesday 18 August 2026. Visit Austin lists badge prices at $820-$1,995 depending on access level - Innovation, Film & TV or Music badges give access to their own festival, a Platinum badge covers all of them - though SXSW has not itself published 2027 rates yet. Signing up early gets 10% off a badge when registration opens, and group rates are available for parties of 15 or more. Some exhibitions and showcases are free without a badge.

When is SXSW 2027 (South by Southwest 2027)?

SXSW 2027 (South by Southwest 2027) takes place March 15–21, 2027 in Austin, Texas.

Where is SXSW 2027 (South by Southwest 2027) held?

SXSW 2027 (South by Southwest 2027) is held in Austin, Texas. The event format is in-person.

What is the SXSW 2027 (South by Southwest 2027) submission deadline?

The next SXSW 2027 (South by Southwest 2027) deadline is music showcase application rate increase on Sep 1, 2026. Remaining dates: Film & TV Festival second submission deadline — Sep 15, 2026; Film & TV Festival final submission deadline — Oct 1, 2026; Music showcase application final deadline — Nov 20, 2026.

How much does SXSW 2027 (South by Southwest 2027) cost?

SXSW 2027 (South by Southwest 2027) is paid, with a free tier available. Badge registration for SXSW 2027 opens Tuesday 18 August 2026. Visit Austin lists badge prices at $820-$1,995 depending on access level - Innovation, Film & TV or Music badges give access to their own festival, a Platinum badge covers all of them - though SXSW has not itself published 2027 rates yet. Signing up early gets 10% off a badge when registration opens, and group rates are available for parties of 15 or more. Some exhibitions and showcases are free without a badge.

Who should attend SXSW 2027 (South by Southwest 2027)?

SXSW 2027 (South by Southwest 2027) is aimed at Founders and Startup Leaders, Brand and Marketing Executives, Product and Design Leaders, Media and Entertainment Executives, Investors, Creators and Creative Directors, Policy and Public-Sector Leaders.

What topics does SXSW 2027 (South by Southwest 2027) cover?

SXSW 2027 (South by Southwest 2027) covers Tech and AI, Creator Economy, Startups and Venture, Brand and Marketing, Design, Film and TV, Music Industry, Future of Work.

This page was written from 5 sources, 2 on domains other than sxsw.com.

1. 1.sxsw.com — sxsw.comvendor
2. 2.explore.sxsw.com — about
3. 3.sxsw.com — deadlinesvendor
4. 4.sxsw.com — south by southwest 2027 dates announcedvendor
5. 5.austintexas.org — sxsw