SAS Innovate 2027
by SAS Institute
SAS customers plan the Viya and agentic-AI migration together
About This Event
SAS Innovate 2027 is SAS Institute's flagship analytics and AI conference, running 12 to 15 April 2027 at the ARIA Resort & Casino in Las Vegas, Nevada. The call for content is open now and closes on 23 October 2026, with acceptances notified in January 2027, so the agenda is assembled from customer and partner submissions rather than written by SAS marketing. SAS is soliciting sessions across twelve declared content areas: agents and generative AI, analytics, AI ops and governance, customer intelligence, data management, decisioning, digital twins and streaming analytics, fraud, risk and compliance, migration to SAS Viya, open integration, SAS 9 programming, and visualisation and reporting. Three session formats are offered — a 45-minute deep dive, a 45-minute customer story, and a 25 to 30-minute customer quick win — which weights the programme toward customer evidence over product demonstrations.
Key Dates & Deadlines
- Call for content submission deadline
At a Glance
- Date
- April 12–15, 2027
- Location
- ARIA Resort & Casino, Las Vegas, NV
- Format
- In-Person
- Event Type
- Conference
- Status
- Upcoming
- Pricing
- Paid
- Organizer
- SAS Institute
- Added
- Sep 10, 2026
- Updated
- Sep 10, 2026
Topics & Focus Areas
Who Should Attend
- ✓Chief data officers
- ✓Chief analytics officers
- ✓CIOs
- ✓Data scientists
- ✓Machine learning engineers
- ✓Risk and fraud analytics leaders
- ✓SAS platform administrators
- ✓Analytics platform owners
Why Attend
SAS Innovate is where an existing SAS estate meets the agentic roadmap, and that is the decision most SAS customers actually face: what to migrate to Viya, what to leave on SAS 9, and where generative AI and agents fit against decisioning, fraud and risk models that already work and are already audited. Because two of the three session formats are explicitly customer stories, you can pressure-test a migration plan against organisations a year ahead of you rather than against a vendor roadmap, and meet the SAS engineers who own the specific components your production pipelines depend on.
Event Features
- ✓Agents & generative AI content track
- ✓AI ops & governance content track
- ✓Decisioning content track
- ✓Fraud, risk & compliance content track
- ✓Migration to SAS Viya content track
- ✓Digital twins & streaming analytics content track
- ✓Customer intelligence and data management content tracks
- ✓SAS 9 programming and open integration content tracks
- ✓45-minute deep dive, 45-minute customer story and 25-30 minute customer quick win session formats
What Makes This Unique
- ★The call for content is open now and closes 23 October 2026, so the agenda is built from customer and partner submissions rather than assembled internally by SAS.
- ★Twelve declared content areas span the full stack from SAS 9 programming to agents and generative AI — one of the few vendor conferences that still programmes seriously for both the legacy estate and the new one.
- ★Selected speakers receive complimentary conference registration and a complimentary stay at the ARIA for 12 to 15 April 2027, which materially widens who can afford to present.
- ★Three fixed session formats, two of the three explicitly labelled customer stories or customer quick wins, keep the programme weighted toward deployed evidence rather than roadmap slides.
- ★AI ops and governance and decisioning are first-class content areas alongside generative AI, so model risk and operations are programmed rather than treated as an afterthought.
Industries Represented
Pricing Details
SAS has not published SAS Innovate 2027 registration prices. The event page currently carries only a save-the-date sign-up and the open call for content, with registration to open later. The one confirmed cost fact for 2027 is that selected speakers receive complimentary conference registration plus a complimentary hotel stay at the ARIA Resort & Casino from 12 to 15 April 2027.
Organizer
SAS Institute
sas.com/Frequently Asked
- When is SAS Innovate 2027?
- SAS Innovate 2027 takes place April 12–15, 2027 in Las Vegas, NV.
- Where is SAS Innovate 2027 held?
- SAS Innovate 2027 is held in Las Vegas, NV. The event format is in-person.
- What is the SAS Innovate 2027 submission deadline?
- The next SAS Innovate 2027 deadline is call for content submission deadline on Oct 23, 2026.
- How much does SAS Innovate 2027 cost?
- SAS Innovate 2027 is paid. SAS has not published SAS Innovate 2027 registration prices. The event page currently carries only a save-the-date sign-up and the open call for content, with registration to open later. The one confirmed cost fact for 2027 is that selected speakers receive complimentary conference registration plus a complimentary hotel stay at the ARIA Resort & Casino from 12 to 15 April 2027.
- Who should attend SAS Innovate 2027?
- SAS Innovate 2027 is aimed at Chief data officers, Chief analytics officers, CIOs, Data scientists, Machine learning engineers, Risk and fraud analytics leaders, SAS platform administrators, Analytics platform owners.
- What topics does SAS Innovate 2027 cover?
- SAS Innovate 2027 covers Generative AI, AI agents, AI operations and governance, Data management, Decisioning, Digital twins and streaming analytics, Fraud, risk and compliance analytics, Customer intelligence, SAS Viya migration, Analytics visualisation and reporting.
Sources
This page was written from 3 sources, 1 on domains other than sas.com.
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