NAB Show 2028

NAB Show 2028 is the National Association of Broadcasters' annual media, entertainment and content technology show, held April 23 to 26, 2028 at the Las Vegas Convention Center in Las Vegas, Nevada. It covers the whole content lifecycle, from creation and production to distribution, management and monetization. AI has become a large part of the floor: the 2026 show had two dedicated AI Pavilions and hundreds of exhibitors showing AI applications, plus AI sessions inside the Creator Lab. The 2026 edition reported more than 58,000 registered attendees from 146 countries, more than 1,100 exhibitors and over 530 conference sessions with roughly 900 speakers. Programmes include the Sports Summit, an Enterprise Video Track for corporate in-house studios and the Business of Media and Entertainment stage produced with The Ankler. NAB has already published save-the-dates for 2027 through 2030.

Date

April 23–26, 2028

Location

Las Vegas Convention Center, 3150 Paradise Road, Nevada

Format

In-Person

Event Type

Expo

Status

Upcoming

Expected Attendance

58,000+ (2026 edition)

Pricing

Paid

Organizer

National Association of Broadcasters (NAB)

Added

Oct 13, 2026

Updated

Oct 13, 2026

• ✓CTOs and technology leaders at media and broadcast companies
• ✓Heads of corporate and enterprise video
• ✓Content and production executives
• ✓Sports media and streaming leaders
• ✓Creators and creator-economy businesses
• ✓Media technology buyers and investors

For a CTO or head of content at a media company, broadcaster, sports property or any enterprise running its own video studio, NAB Show is where to compare the AI tools now built into production, editing, asset management and distribution, with more than 1,100 vendors on one floor. The Enterprise Video Track speaks directly to corporate teams, and the AI Pavilions let you see competing generative and automation tools in one afternoon. With 2028 dates already fixed, you can plan an evaluation trip around your next platform renewal.

• ✓AI Pavilions (two in 2026)
• ✓Creator Lab sessions on AI, business strategy and monetization
• ✓Sports Summit (four-day programme)
• ✓Enterprise Video Track
• ✓Business of Media and Entertainment stage, produced with The Ankler
• ✓Conference programme of 530+ sessions (2026)

• ★Two dedicated AI Pavilions in 2026, with hundreds of exhibitors showing AI across creation, management and distribution of content.
• ★Large buyer audience: more than 58,000 registered attendees in 2026, 70% of them buyers, from 146 countries.
• ★An Enterprise Video Track aimed at Fortune 1000 teams building in-house studios, and more than 13,000 corporate media professionals attended in 2026.
• ★Save-the-dates published through 2030, so 2028 travel and budget can be planned well ahead.

Pass prices for NAB Show 2028 are not published yet; the official site lists only the dates and venue. NAB typically opens registration in mid-January for the April show (checked October 13, 2026).

When is NAB Show 2028?

NAB Show 2028 takes place April 23–26, 2028 in Las Vegas, Nevada.

Where is NAB Show 2028 held?

NAB Show 2028 is held in Las Vegas, Nevada. The event format is in-person.

How much does NAB Show 2028 cost?

NAB Show 2028 is paid. Pass prices for NAB Show 2028 are not published yet; the official site lists only the dates and venue. NAB typically opens registration in mid-January for the April show (checked October 13, 2026).

Who should attend NAB Show 2028?

NAB Show 2028 is aimed at CTOs and technology leaders at media and broadcast companies, Heads of corporate and enterprise video, Content and production executives, Sports media and streaming leaders, Creators and creator-economy businesses, Media technology buyers and investors.

What topics does NAB Show 2028 cover?

NAB Show 2028 covers Generative AI for media production, AI across the content lifecycle, Broadcast and streaming technology, Enterprise video, Sports production and distribution, Creator economy, Content monetization.

This page was written from 3 sources, 2 on domains other than nabshow.com.

1. 1.nabshow.com — about usvendor
2. 2.sportsvideo.org — nab reports 58000 registered attendees at 2026 nab show up f
3. 3.worlddab.org — 672