Forrester CX Forum West 2027
by Forrester Research
Forrester's San Francisco forum on scaling AI-powered customer experience without losing the human connection.
About This Event
Forrester CX Forum West 2027 is Forrester's two-day customer experience conference, held 24-25 May 2027 in San Francisco, California. The theme is "Ideas Into Action: The Future Of Customer Experience Starts Here". The program is built around scaling AI-powered experiences without losing the human connection, earning customer trust in an AI-driven future, proving the return on CX investments, and using AI to speed up customer acquisition and engagement. Forrester analysts deliver keynotes and sessions based on Forrester research, alongside interactive discussions and structured peer networking. CMSWire's listing also names an Executive Leadership Exchange, a Future Leaders track and analyst one-on-one meetings. A sister event, CX Forum East, runs in New York in June.
Key Dates & Deadlines
- Early-bird registration ends
At a Glance
- Date
- May 24–25, 2027
- Location
- San Francisco, California
- Format
- In-Person
- Event Type
- Forum
- Status
- Upcoming
- Pricing
- Paid
- Organizer
- Forrester Research
- Added
- Nov 10, 2026
- Updated
- Nov 10, 2026
Topics & Focus Areas
Who Should Attend
- ✓Chief customer officers and CX leaders
- ✓B2C marketing leaders
- ✓Digital experience leaders
- ✓Customer insights and research teams
- ✓Technology leaders funding CX and AI programs
- ✓Journey management practitioners
Why Attend
For a chief customer officer, CMO or the CIO paying for contact-center and personalization AI, this forum is where Forrester sets out how it thinks AI should and should not be used in customer journeys, and how to measure whether it is working. You leave with research-based frameworks for CX ROI and trust, peer benchmarks from other brands, and time with analysts to pressure-test vendor shortlists. Team tickets make it practical to bring CX, marketing and technology owners together so the AI roadmap is agreed in one place.
Event Features
- ✓Theme: "Ideas Into Action: The Future Of Customer Experience Starts Here"
- ✓Program pillar: scaling AI-powered experiences without losing the human connection
- ✓Program pillar: Earn Trust (preparing for an AI-driven future where trust is earned)
- ✓Program pillar: proving the value of CX investments
- ✓Research-driven keynotes and sessions led by Forrester analysts
- ✓Executive Leadership Exchange and Future Leaders programs (per CMSWire listing)
- ✓Analyst one-on-one meetings and structured peer networking
What Makes This Unique
- ★Content comes from Forrester's own CX research and frameworks, delivered by its analysts rather than sponsors.
- ★A buyer-side event for CX and marketing leaders, where the focus is how to deploy AI in customer journeys rather than vendor demos.
- ★Early-bird pricing under 900 USD is low for an analyst-firm event, and a 5-for-4 team ticket encourages cross-functional groups.
- ★Two days long and analyst-led, so it suits leaders who want frameworks and peer benchmarks more than a large expo floor.
Industries Represented
Pricing Details
Early bird through 31 December 2026: 799 USD for Forrester clients, 899 USD for non-clients (1,099 / 1,199 CAD). Standard from 1 January 2027: 999 USD clients, 1,099 USD non-clients (1,299 / 1,399 CAD). Team rate: 5 tickets for the price of 4 in one transaction (3,196 USD for 5 clients, 3,596 USD for 5 non-clients at early-bird pricing). Clients with pre-purchased tickets register via events@forrester.com.
Organizer
Forrester Research
forrester.com/Frequently Asked
- When is Forrester CX Forum West 2027?
- Forrester CX Forum West 2027 takes place May 24–25, 2027 in San Francisco, California.
- Where is Forrester CX Forum West 2027 held?
- Forrester CX Forum West 2027 is held in San Francisco, California. The event format is in-person.
- What is the Forrester CX Forum West 2027 submission deadline?
- The next Forrester CX Forum West 2027 deadline is early-bird registration ends on Dec 31, 2026.
- How much does Forrester CX Forum West 2027 cost?
- Forrester CX Forum West 2027 is paid. Early bird through 31 December 2026: 799 USD for Forrester clients, 899 USD for non-clients (1,099 / 1,199 CAD). Standard from 1 January 2027: 999 USD clients, 1,099 USD non-clients (1,299 / 1,399 CAD). Team rate: 5 tickets for the price of 4 in one transaction (3,196 USD for 5 clients, 3,596 USD for 5 non-clients at early-bird pricing). Clients with pre-purchased tickets register via events@forrester.com.
- Who should attend Forrester CX Forum West 2027?
- Forrester CX Forum West 2027 is aimed at Chief customer officers and CX leaders, B2C marketing leaders, Digital experience leaders, Customer insights and research teams, Technology leaders funding CX and AI programs, Journey management practitioners.
- What topics does Forrester CX Forum West 2027 cover?
- Forrester CX Forum West 2027 covers AI-powered customer experience, Customer trust in AI, CX measurement and ROI, Journey management, AI for customer acquisition and engagement, B2C marketing, Digital experience strategy.
Sources
This page was written from 4 sources, 2 on domains other than forrester.com.
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