HubSpot Agent Hub
by HubSpot
One place to deploy, build and monitor the AI agents that run on your HubSpot CRM data.
HubSpot Agent Hub is the central workspace inside HubSpot for activating pre-built Breeze agents, building custom ones with Agent Builder, and tracking how each agent performs. It is aimed at marketing, sales and service teams already on HubSpot Professional or Enterprise who want agents that share the same CRM context.
HubSpot Agent Hub and its companion Agent Builder entered public beta on July 23, 2026 for HubSpot Professional and Enterprise customers. Agent Hub is the management layer: it lists every agent running across marketing, sales and service, shows live status and performance, flags agents that are available but not yet switched on, and links to the Agent Marketplace of installable agents. Outcomes are grouped by go-to-market goal (building demand, winning deals, delighting customers, scaling growth). Agent Builder is the creation layer. Users describe a task in plain language through Breeze Assistant, and custom agents are assembled from instructions, actions, knowledge and per-run inputs, then wired to workflows on one canvas with triggers from schedules, record updates, webhooks or third-party integrations. Agents read the data already in HubSpot (deal history, contact records, call transcripts, buying signals) with no separate field mapping. Pre-built agents listed by HubSpot include the Prospecting, Customer and Data agents, with Closing and Content agents in beta. HubSpot's stated problem is uncoordinated agents, for example a prospecting agent emailing an account while a service agent handles its open complaint. Agent Hub is not sold separately; agent runs consume HubSpot Credits, metered per resolved conversation, lead, prompt or action. HubSpot's published example is Ignite Reading, which built an agent to parse school district calendars and reports saving more than 350 hours a year. Independent coverage notes that results depend heavily on clean CRM data and that the product is still in beta.
A RevOps or marketing operations lead at a company already on HubSpot Professional or Enterprise, because the agents only reach data and workflows that live in HubSpot.
Every HubSpot agent, pre-built or custom, is visible and governed in one console and works from the same CRM records, so agents stop acting on partial context.
At a Glance
- Category
- AI Agents & Orchestration
- Pricing
- Subscription, Usage-based
- Target Market
- Marketing Leaders, Sales Leaders, RevOps, Customer Service Leaders
- Deployment
- Cloud-only
- Team Size
- 500+
- Customers
- 306,000+ HubSpot customers in 135+ countries (HubSpot, all products)
Key Features
- ✓Centralised agent dashboard
Shows live status and performance for every active agent and flags available agents that have not been switched on yet.
- ✓Agent Builder
Creates custom agents from plain-language instructions via Breeze Assistant, using instructions, actions, knowledge and per-run inputs.
- ✓Unified workflow canvas
Puts workflows, custom agents and triggers on one canvas so an agent can run as one step inside a larger automation.
- ✓Multi-source triggers
Starts agents from schedules, contact or record updates, webhooks and third-party integrations rather than only manual runs.
- ✓Shared CRM data foundation
Agents read deal history, contact records, call transcripts and buying signals already in HubSpot, with no separate field mapping.
- ✓Agent Marketplace
Offers pre-built and installable agents that can be deployed in one click, though each still needs review against your own processes.
- ✓Credit usage controls
Runs are metered in HubSpot Credits, and admins can monitor consumption and set limits before scaling agents across teams.
Capabilities
Use Cases
- •Account research for outbound
The Prospecting agent researches target accounts and drafts outreach, giving reps a researched first touch without manual digging.
- •After-hours customer support
The Customer agent answers routine questions outside business hours and escalates complex conversations to a human agent.
- •Custom data extraction from deal records
Ignite Reading built an agent that finds and parses each school district calendar from deal data, cutting a 15 to 20 minute task to seconds.
- •Coordinating agents across teams
Ops leaders see sales, marketing and service agents in one console so a prospecting run does not collide with an open support issue.
- •CRM questions in plain language
The Data agent answers questions about customer and company records and prepares meeting summaries from what is already stored in HubSpot.
Ideal For
Best For
- ✓HubSpot Professional and Enterprise customers who already run Breeze agents and need one view of their status and output
- ✓RevOps teams building custom agents for repetitive CRM research or data clean-up tasks
- ✓Support teams deploying the Customer agent for after-hours answers with escalation
- ✓Sales teams using the Prospecting agent to research accounts and draft outreach from CRM context
Not Ideal For
- ✗Companies whose system of record is Salesforce or Dynamics, since agents only act on data and workflows inside HubSpot
- ✗Teams with messy CRM data or no agreed lifecycle and deal-stage definitions, because agent output quality tracks record quality
- ✗Buyers who need a stable, fully supported product today, as Agent Hub and Agent Builder are still in public beta
Deployment
Market & Ratings
306,000+ HubSpot customers in 135+ countries (HubSpot, all products)
Market Analysis
Pros
- ✓No separate SKU for Professional and Enterprise customers; the console comes with the hub
- ✓Agents work from deal history, contacts and call transcripts already in the CRM
- ✓Plain-language agent building lowers the bar for ops teams without engineers
- ✓Credit consumption per outcome is published in HubSpot's catalog
Cons
- ✗Still in public beta, so features and the credit model may change
- ✗Output quality depends on clean CRM data; duplicate or outdated records reduce reliability
- ✗Marketplace agents do not know your pipeline definitions or approval steps until configured
- ✗Credit costs scale with volume and are hard to forecast before a pilot
Pricing
Professional (included)
Included with Professional hubs; 3,000 HubSpot Credits/mo
- ✓Agent Hub and Agent Builder (public beta)
- ✓3,000 monthly credits on Smart CRM, Marketing, Sales, Service, Content or Revenue Hub
- ✓5,000 monthly credits on Data Hub or Customer Platform
Enterprise (included)
Included with Enterprise hubs; 5,000 HubSpot Credits/mo
- ✓Agent Hub and Agent Builder (public beta)
- ✓5,000 monthly credits on core hubs
- ✓10,000 monthly credits on Data Hub or Customer Platform
Additional credits
$10 per 1,000 credits/mo or $0.010 per credit pay-as-you-go
- ✓Capacity packs added for the rest of the term
- ✓Pay-as-you-go billed in 10-credit increments
- ✓Unused credits do not roll over
Agent Hub has no separate price; it comes with Professional and Enterprise hubs. Agents consume HubSpot Credits: per HubSpot's catalog, 50 credits per resolved Customer agent conversation, 100 per Prospecting agent lead, 10 per Data agent prompt per record and 1 per action unit for custom agents. Extra credits cost $10 per 1,000 or $0.010 each, and beta terms may change.
Security & Compliance
Connect
Sources
This page was written from 6 sources, 4 on domains other than hubspot.com.
- 1.hubspot.com — meet agent hub and agent buildervendor
- 2.hubspot.com — demovendor
- 3.legal.hubspot.com — hubspot product and services catalog
- 4.cmswire.com — hubspot debuts agent hub to unify ai agents
- 5.contentgrip.com — hubspot agent hub
- 6.blog.spitfireinbound.com — what is hubspot agent hub and how does it work
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