HubSpot Agent Hub
by HubSpot
One console to run, build and govern every AI agent across your go-to-market — on the CRM data you already have
HubSpot Agent Hub is a central console for running, building and monitoring AI agents across marketing, sales and service, paired with Agent Builder, a no-code canvas for custom agents that run on Smart CRM data. It is aimed at revenue and operations leaders who have accumulated scattered AI agents and now need shared context and governance in one place.
At a Glance
- Category
- AI Agents & Orchestration
- Pricing
- Subscription, Usage-based
- Target Market
- CROs and Revenue Leaders, Marketing Operations Leaders, Sales Operations Leaders, Customer Service Leaders, CIOs
- Founded
- 2006
- Headquarters
- Boston, Massachusetts, United States
- Customers
- 299,000 HubSpot customers (platform-wide)
Key Features
- ✓Central agent console
Live status, recent results and performance metrics for every active agent, with one-click activation of agents not yet turned on.
- ✓Agent Builder no-code canvas
Describe an agent in natural language through Breeze Assistant and it configures itself, with agents, actions and handoffs on one workflow canvas.
- ✓Outcome-based organization
Agent results are grouped by commercial goal — building demand, winning deals, customer satisfaction and scaling growth — rather than by tool.
- ✓Shared Smart CRM context
Agents draw on deal history, contact records, call transcripts and buying signals already in HubSpot, with no separate setup or field mapping.
- ✓Approval guardrails
Teams control which actions an agent may execute autonomously and which require human approval first.
- ✓Prebuilt agents and Agent Marketplace
Includes HubSpot AEO, Prospecting Agent, Customer Agent, Data Agent and Smart Deal Progression, plus a marketplace of installable agents.
Capabilities
Use Cases
- •Automating operational research tasks
Ignite Reading built an agent that fetches and parses school district academic calendars in seconds instead of 15-20 minutes each, projecting 350+ hours saved a year.
- •Signal-triggered outbound prospecting
The Prospecting Agent monitors buying signals in the CRM and launches personalized outreach automatically, billed per lead.
- •Answer-engine visibility
HubSpot AEO works to surface a company's content in AI answer engines such as ChatGPT and Gemini.
Ideal For
Best For
- ✓Centralizing management and monitoring of AI agents already running across go-to-market teams
- ✓Letting non-technical revenue teams build custom agents with no code
- ✓Grounding agents in existing CRM context without separate data pipelines
- ✓Approval guardrails on which agent actions may run autonomously
Market & Ratings
299,000 HubSpot customers (platform-wide)
Market Analysis
Pros
- ✓No additional license cost for existing Professional and Enterprise customers
- ✓Shared CRM context is a genuine advantage over bolt-on agent tools
- ✓No-code creation puts agent building in reach of revenue teams
- ✓Approval guardrails address the main objection to autonomous GTM agents
Cons
- ✗Public beta, with no general availability date announced
- ✗Not available on Starter or free HubSpot tiers
- ✗Per-outcome metering and credit consumption make costs hard to forecast
- ✗Largely a repackaging and consolidation of existing Breeze agents rather than new AI capability
- ✗Only useful if HubSpot is already your CRM
Pricing
Professional
Contact for pricing
- ✓Agent Hub and Agent Builder included
- ✓HubSpot Credits allotment included
- ✓Prebuilt agents metered per outcome
Enterprise
Contact for pricing
- ✓Agent Hub and Agent Builder included
- ✓Larger HubSpot Credits allotment
- ✓Agent Marketplace access
Included at no extra cost for Professional and Enterprise editions with no separate tier announced at launch. Prebuilt agents are metered per outcome — $0.50 per Customer Agent resolution, $1.00 per Prospecting Agent lead, $0.10 per Data Agent answer — and custom agents consume HubSpot Credits, included at those tiers with additional credits purchasable.
Stay Ahead of the Curve
Weekly enterprise AI insights for technology leaders. No spam, no vendor pitches—unsubscribe anytime.
SubscribeRelated Products
Ushur Agentic Platform
AI agents that finish the job — end-to-end customer journeys for insurance, healthcare and financial services
Microsoft Work IQ
The intelligence and context layer that grounds enterprise AI agents in how work actually gets done
Kore.ai Agent Platform (Artemis)
AI-native platform to build, govern, and optimize enterprise multiagent systems
Arcade.dev
Ship agents, not auth infrastructure — the secure action layer for production AI agents.