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Wharton-GBK AI study

Every THE D[AI]LY BRIEF article on Wharton-GBK AI study — enterprise AI analysis, benchmarks, vendor comparisons, and ROI frameworks for technology and business leaders. Updated as new coverage publishes.

AI ROI measurement

Wharton Study Ties Strong AI ROI to Growth Metrics, Not Hours Saved

Wharton and GBK's 2026 survey of 1,416 US leaders and employees finds 35% of departments tracking a growth metric report strong AI ROI, against 13% tracking efficiency alone. Hours saved is still the most common metric.

October 13, 2026 · 11 min read