NAB Show 2027

NAB Show 2027 takes place 4–7 April 2027 at the Las Vegas Convention Center, the annual gathering of the National Association of Broadcasters and the largest media, entertainment and technology event in North America. The 2026 edition closed with more than 58,000 registered attendees from 146 countries, a five percent increase on 2025, and nearly half of them attending for the first time. AI was the show's centre of gravity: the floor carried close to double the previous year's number of AI-focused exhibitors and two dedicated AI pavilions, while the conference programme concentrated on scaling AI across production, post-production, distribution and newsroom operations with measurable business outcomes rather than demos.

Date

April 4–7, 2027

Location

Las Vegas Convention Center, Nevada

Format

In-Person

Event Type

Expo

Status

Upcoming

Expected Attendance

58,000+

Pricing

Paid

Organizer

National Association of Broadcasters (NAB)

Added

Aug 19, 2026

Updated

Aug 19, 2026

• ✓CTOs
• ✓Heads of Broadcast and Media Engineering
• ✓VPs of Digital Media
• ✓Content operations and post-production leaders
• ✓Newsroom technology directors
• ✓Streaming and distribution product leads
• ✓Media technology procurement teams

Any organisation producing video at volume — a broadcaster, a sports rights holder, a streaming service or a corporate media team — has to decide which parts of its content supply chain AI can safely take over. NAB Show is where those tools are shown attached to real production, post and newsroom workflows rather than in isolation, where the integrators and MAM vendors who would deploy them are present, and where peers who have already run these deployments will tell you candidly what broke.

• ✓Two dedicated AI pavilions on the exhibit floor (2026 edition)
• ✓Conference programming on scaling AI across production, post-production, distribution and newsroom operations
• ✓Sports media programme drawing ~75 professional teams, 22 leagues and governing bodies and 30 venues
• ✓Creator economy track, following a 140% rise in registered content creators in 2026
• ✓Corporate media programming, which topped 13,000 professionals in 2026
• ✓Exhibit floor at the Las Vegas Convention Center with more than 1,100 exhibiting companies

• ★AI-focused exhibitors roughly doubled year on year at the 2026 edition, with two dedicated AI pavilions — media is further into production AI deployment than most enterprise sectors, so the vendor claims here are already being tested against real workflows
• ★The programme is framed around measurable business outcomes and identifying viable use cases rather than model capability, which makes it unusually useful for a buyer who has already run pilots
• ★Its audience mix is shifting fast and visibly: registered content creators up 140% and corporate media professionals up to more than 13,000 in 2026, so it now covers enterprise video teams and not only broadcasters
• ★The sports contingent — around 75 professional teams, 22 leagues and governing bodies and 30 venues in 2026 — makes it the practical venue for live-production and rights-side AI conversations
• ★58,000+ attendees from 146 countries with 48% first-timers, which keeps the exhibitor and buyer base from calcifying into the same annual conversation

NAB had not published 2027 registration rates at the time of writing — nabshow.com confirms the 4–7 April 2027 dates and Las Vegas Convention Center venue but no pass pricing for that edition. NAB sells tiered passes (exhibits-only through full conference) and consistently runs a dated early-bird discount, so watch nabshow.com for the 2027 rate card before booking.

When is NAB Show 2027?

NAB Show 2027 takes place April 4–7, 2027 in Las Vegas, Nevada.

Where is NAB Show 2027 held?

NAB Show 2027 is held in Las Vegas, Nevada. The event format is in-person.

How much does NAB Show 2027 cost?

NAB Show 2027 is paid. NAB had not published 2027 registration rates at the time of writing — nabshow.com confirms the 4–7 April 2027 dates and Las Vegas Convention Center venue but no pass pricing for that edition. NAB sells tiered passes (exhibits-only through full conference) and consistently runs a dated early-bird discount, so watch nabshow.com for the 2027 rate card before booking.

Who should attend NAB Show 2027?

NAB Show 2027 is aimed at CTOs, Heads of Broadcast and Media Engineering, VPs of Digital Media, Content operations and post-production leaders, Newsroom technology directors, Streaming and distribution product leads, Media technology procurement teams.

What topics does NAB Show 2027 cover?

NAB Show 2027 covers Generative AI for video and audio, AI in post-production, Newsroom automation, Content supply chain, Streaming and distribution, Sports media technology, Creator economy tooling, Media asset management and metadata.

This page was written from 4 sources, 2 on domains other than nabshow.com.

1. 1.nabshow.com — nabshow.comvendor
2. 2.nabshow.com — the 2026 nab show wraps with proof the future of media and evendor
3. 3.newscaststudio.com — nab show 2026 wraps with 58000 attendees and a changing atte
4. 4.insideradio.com — article 95344605 789d 4fe0 a032 5bb5d09f242b