Synthesia
by Synthesia
Turn a script into a presenter-led video in 160+ languages, without a camera crew
Synthesia is an enterprise AI video platform that turns a written script into a presenter-led video using licensed AI avatars and synthetic voices, with no camera, studio, presenter or edit suite required. It is aimed at corporate learning-and-development, enablement, internal-communications and support teams that need to produce, localise and continuously re-version training video at scale.
Synthesia is a browser-based AI video generation platform that converts a text script into a finished video fronted by a photorealistic AI avatar and a synthetic voice, removing the camera, studio, presenter and edit suite from corporate video production. Founded in 2017 in London by Victor Riparbelli and Steffen Tjerrild with academics Matthias Niessner and Lourdes Agapito, it now ships 240+ stock AI avatars, more than 1,000 AI voices and support for 160+ languages, plus personal avatars trained on a consenting employee's own footage. The editor behaves more like slide software than a timeline — scenes, a brand kit, motion graphics, an AI screen recorder and an AI script generator — with rendering handled server-side. The distinguishing enterprise machinery sits after generation: one-click translation of a finished video, AI dubbing of uploaded recordings, a multilingual player, version control so a single script correction re-renders every language variant, viewer analytics covering views, drop-off and completion, SCORM export into an LMS, SAML/SSO, audit logs and brand governance. That combination has pushed it out of the creator-tool bracket and into learning-and-development budgets: the company states it serves over 90% of the Fortune 100 and more than a million users, naming Heineken, Merck, SAP, Zoom, Moody's, Reuters, Mondelez and OpenText. In January 2026 it raised a $200M Series E led by GV at a $4B valuation — roughly double its 2025 mark, with NVIDIA's NVentures participating — and said conversational learning agents are the next product line. Reported ARR passed $100M in 2025 and headcount is above 500 across London, Amsterdam, Copenhagen, Munich, New York and Zurich.
Enterprise L&D and internal-communications leaders who must ship the same training or policy video in a dozen languages and keep every version current as the content changes.
One script edit re-renders every language variant in minutes instead of re-booking a shoot, so a library of compliance and onboarding video stops going stale.
At a Glance
- Category
- Video & Animation
- Pricing
- Subscription, Freemium, Contact for pricing
- Target Market
- Chief Learning Officers, CIOs, Enterprise Communications Teams, Marketing Leaders
- Deployment
- Cloud-only
- Founded
- 2017
- Headquarters
- London, United Kingdom
- Team Size
- 500+
- Customers
- 1M+ users; the company states over 90% of the Fortune 100 are customers
Key Features
- ✓AI avatars and personal avatars
240+ licensed stock avatars plus personal avatars trained from consented footage, so a named executive can front a video without ever filming again.
- ✓Multilingual voice and one-click translation
More than 1,000 AI voices across 160+ languages, with one-click translation of a finished video into every locale you publish in.
- ✓AI dubbing
Re-voices an existing uploaded recording into another language while preserving timing, letting legacy video be localised without a re-shoot.
- ✓Version control and one-click updates
Correct a script once and every published language variant re-renders, which is what makes a large compliance video library maintainable.
- ✓SCORM export and LMS delivery
Packages a video as a SCORM course so completions land in the existing LMS rather than a separate video platform.
- ✓Viewer analytics
Tracks views, drop-off points and completion rates per video, giving L&D evidence of which modules learners abandon.
- ✓Brand kit, audit logs and SAML/SSO
Enterprise governance controls that let a central team police what gets published and satisfy security review at procurement.
Capabilities
Use Cases
- •Global compliance refresh
A bank reissues annual conduct training in fifteen languages from a single English script, re-rendering every locale when legal edits one clause.
- •Product release enablement
Product marketing turns each release note into a three-minute enablement video the same week, instead of queueing for a video agency.
- •Localising existing recordings
A recorded webinar is dubbed into additional languages and republished, extending the useful life of content that already exists.
- •Onboarding at scale
New-hire onboarding modules are exported as SCORM into the corporate LMS, so completion tracking works without buying a second platform.
- •Support deflection
Support teams convert the top help-centre articles into short how-to videos embedded in the knowledge base to cut ticket volume.
Ideal For
Best For
- ✓Compliance and onboarding training that must be localised into dozens of languages and re-versioned whenever policy changes
- ✓Product enablement and release-note video for sales, support and partner teams on a weekly cadence
- ✓Internal communications and executive updates where booking a studio shoot is not worth the cost or lead time
- ✓Converting existing SOPs, slide decks and documentation into SCORM-packaged video courses that report completions to an LMS
- ✓Localising an already-recorded webinar or video into additional languages via AI dubbing rather than re-shooting
Not Ideal For
- ✗Brand, advertising or social-first creative — templates are avatar-centric, background options are limited and there is no native stock-footage or music library, so output carries a recognisable house look
- ✗Solo creators and small businesses posting high-volume short-form video; at $29–$89/month for 10–30 rendered minutes a month the per-minute economics are hard to justify
- ✗Emotionally driven storytelling, drama or comedy — avatars are convincing at steady instructional delivery and flatten on humour, warmth or dramatic emphasis
- ✗Teams that require on-premise, air-gapped or self-hosted rendering; Synthesia is cloud-only SaaS with no self-hosted option
Integrations
Deployment
Market & Ratings
1M+ users; the company states over 90% of the Fortune 100 are customers
Market Analysis
Pros
- ✓The localisation and maintenance workflow is genuinely differentiated — one script edit re-renders every language, which attacks the actual cost driver in corporate video
- ✓Passes enterprise procurement: SOC 2 Type II, GDPR and ISO 42001 with SAML/SSO and audit logs, and by the company's own account is deployed inside over 90% of the Fortune 100
- ✓Broadest asset library in the category at 240+ avatars, 1,000+ voices and 160+ languages, with personal avatars for named-executive delivery
- ✓Well capitalised and growing — a $200M Series E at a $4B valuation in January 2026, roughly double the prior year's mark, with ARR reported above $100M
Cons
- ✗Output has a recognisable house style: templates are avatar-centric, background options are limited and there is no native stock-footage or music library, so videos across different companies look alike
- ✗Avatars read as convincing for steady instructional delivery and flatten on humour or emphasis; independent reviewers rate HeyGen higher on premium-avatar micro-expression and lip-sync precision, and note quality varies between avatars
- ✗No animated captions and a poor fit for short-form, silent-first social video, which is where a growing share of marketing budget now sits
- ✗Minute-metered pricing punishes volume — Starter and Creator buy only 120 and 360 rendered minutes a year — pushing any serious programme onto unpublished Enterprise pricing
- ✗The free tier watermarks output, so there is no way to evaluate the product on real client-facing work without paying
Pricing
Basic
$0
- ✓10 video minutes per month
- ✓1 editor seat
- ✓9 AI avatars and 3 personal avatars
- ✓No credit card required
- ✓Synthesia logo shown on output
Starter
From $18/mo billed annually ($29 monthly)
- ✓120 video minutes per year on the annual plan
- ✓1 editor plus 3 guests
- ✓125+ AI avatars
- ✓AI dubbing and AI Video Assistant
- ✓Logo removed and video downloads enabled
Creator
From $64/mo billed annually ($89 monthly)
- ✓360 video minutes per year on the annual plan
- ✓1 editor plus 5 guests
- ✓180+ AI avatars
- ✓API access
- ✓Branded video pages and interactive video
Enterprise
Contact for pricing
- ✓Unlimited video minutes
- ✓240+ AI avatars and unlimited personal avatars
- ✓1-click translations and SCORM export
- ✓SAML/SSO and live team collaboration
- ✓Dedicated customer success manager
Metered on rendered video minutes and editor seats rather than viewers, which is the number that bites: the annual Starter plan buys only 120 minutes a year and Creator 360, so any programme at real corporate volume lands on the unpublished Enterprise tier, where unlimited minutes, SCORM export, SAML/SSO and 1-click translation live. The free Basic plan watermarks output, making it unusable for anything customer-facing, and no list price is published for Enterprise at all.
Security & Compliance
Sources
This page was written from 8 sources, 3 on domains other than synthesia.io.
- 1.synthesia.io — synthesia.iovendor
- 2.synthesia.io — pricingvendor
- 3.synthesia.io — enterprisevendor
- 4.synthesia.io — aboutvendor
- 5.synthesia.io — series e 200 million 4 billion valuation future workvendor
- 6.finance.yahoo.com — synthesia hits 4b valuation lets 090000792
- 7.fluxnote.io — synthesia ai video review 2026
- 8.hn.algolia.com — search
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