Salesforce Buys Braze for $5.66B, Silent on Non-Salesforce Stacks
Salesforce is paying $47.50 a share in cash for Braze and keeping its brand and CEO. Pricing, warehouse connectors and standalone sales are not addressed, so Braze customers should negotiate before the deal closes in Salesforce's fiscal 2028.
October 21, 2026 · 9 min read