Salesforce Dreamforce 2026

Dreamforce 2026 is Salesforce's annual customer conference, held 15-17 September 2026 across Moscone Center North, South and West in San Francisco, with keynotes and selected sessions streamed free on Salesforce+. The stated theme is 'Becoming an Agentic Enterprise', and the framing this year is deployment rather than vision: proving AI agents are governable and running in production at scale, a step on from the largely conceptual Agentforce announcements of the previous edition. The published programme runs to more than 1,600 breakout sessions, 50-plus visionary and product keynotes, 150-plus hands-on trainings and demos and 240-plus community roundtables, with expected in-person attendance above 40,000. Expected content threads include Agentforce governance, Data 360 for structured and unstructured data, the headless and MCP tooling direction carried over from TDX 2026, Slack as an agent surface, industry clouds, and admin and low-code work in Flow and Prompt Builder. Marc Benioff traditionally opens with the main keynote, and Dreamfest closes the week.

Date

September 15–17, 2026

Location

Moscone Center (North, South and West), 747 Howard St, San Francisco, California

Format

Hybrid

Event Type

Conference

Status

Ongoing

Expected Attendance

40,000+

Pricing

Mixed (Free tier available)

Organizer

Salesforce

Added

Mar 14, 2026

Updated

Aug 19, 2026

• ✓CIO / CTO
• ✓Chief Customer Officer
• ✓VP of Sales Operations
• ✓Salesforce administrator or architect
• ✓Head of Customer Service
• ✓Data and AI platform lead

Dreamforce is the densest week of the year for anyone whose customer data sits in Salesforce: agent governance, Data 360, the headless and MCP API direction carried over from TDX, and Slack's turn as the agent surface all get product keynotes rather than blog posts. With 150+ hands-on trainings you can put an admin through Flow and Prompt Builder work on the same trip, and 240+ community roundtables put you next to peers who have already shipped what you are still scoping. The counterweight is sheer scale — 40,000 people and 1,600 sessions demand a schedule booked well in advance.

• ✓Opening keynote, traditionally delivered by Marc Benioff
• ✓50+ visionary and product keynotes
• ✓1,600+ breakout sessions
• ✓150+ hands-on trainings and demos
• ✓240+ community roundtables
• ✓Agentforce programming on building, deploying and governing AI agents
• ✓Data 360 sessions on structured and unstructured data for agents
• ✓Industry cloud tracks and admin/low-code sessions on Flow and Prompt Builder
• ✓Dreamfest benefit concert for UCSF Benioff Children's Hospitals
• ✓Free Salesforce+ virtual broadcast of keynotes and selected sessions

• ★The largest software conference in the world by attendance — 40,000+ in person, with Moscone North, South and West all in use
• ★1,600+ breakout sessions, 50+ keynotes, 150+ hands-on trainings and 240+ community roundtables compressed into three days
• ★A free Salesforce+ virtual pass carries the keynotes and selected sessions, so the announcements are reachable without a travel budget
• ★The theme moves from Agentforce as a concept to 'Becoming an Agentic Enterprise' — governance, scale and deployment evidence rather than demos
• ★Dreamfest, the closing benefit concert, has raised more than $130 million for UCSF Benioff Children's Hospitals

Full Conference list price is about $2,299. Salesforce ran descending discount tiers through 2026 — a $999 launch early-bird, then roughly $1,499 through 16 July — plus group rates of roughly $799-$999 per person for five or more registrants. The tier live on any given day is only shown on the Salesforce registration page, which requires a Trailblazer account login, so confirm the current price there before budgeting. Virtual access to the keynotes and selected sessions on Salesforce+ is free and requires no pass.

When is Salesforce Dreamforce 2026?

Salesforce Dreamforce 2026 takes place September 15–17, 2026 in San Francisco, California.

Where is Salesforce Dreamforce 2026 held?

Salesforce Dreamforce 2026 is held in San Francisco, California. The event format is hybrid.

How much does Salesforce Dreamforce 2026 cost?

Salesforce Dreamforce 2026 is mixed, with a free tier available. Full Conference list price is about $2,299. Salesforce ran descending discount tiers through 2026 — a $999 launch early-bird, then roughly $1,499 through 16 July — plus group rates of roughly $799-$999 per person for five or more registrants. The tier live on any given day is only shown on the Salesforce registration page, which requires a Trailblazer account login, so confirm the current price there before budgeting. Virtual access to the keynotes and selected sessions on Salesforce+ is free and requires no pass.

Who should attend Salesforce Dreamforce 2026?

Salesforce Dreamforce 2026 is aimed at CIO / CTO, Chief Customer Officer, VP of Sales Operations, Salesforce administrator or architect, Head of Customer Service, Data and AI platform lead.

What topics does Salesforce Dreamforce 2026 cover?

Salesforce Dreamforce 2026 covers Agentic AI, AI agent governance, CRM and customer data platforms, Data 360 and unstructured data, Low-code automation, Industry cloud solutions, Sales and service AI, Enterprise AI deployment at scale.

This page was written from 4 sources, 3 on domains other than salesforce.com.

1. 1.salesforce.com — dreamforcevendor
2. 2.apexhours.com — dreamforce 2026 everything you need to plan now complete gui
3. 3.valorx.com — dreamforce 2026
4. 4.founderpath.com — 2026 sf