Forrester B2B Summit North America 2027
by Forrester Research, Inc.
Ideas Into Action: The Future Of GTM Starts Here
About This Event
Forrester B2B Summit North America 2027 is a paid go-to-market conference at the Phoenix Convention Center in Phoenix, Arizona, on May 2-4, 2027. Forrester Research runs it for marketing, sales, product and customer leaders. The event page lists analyst-led sessions, workshops, roundtables and a simulated B2B buying environment, and its themes include AI-driven buyer autonomy, human plus AI go-to-market teams and proving marketing ROI. The 2027 agenda is still marked as coming soon. The 2026 edition, also in Phoenix, had keynotes on AI search visibility, brand and demand, human plus AI GTM, and accountability.
Key Dates & Deadlines
- Early-bird registration
At a Glance
- Date
- May 2–4, 2027
- Location
- Phoenix Convention Center, 100 North Third Street, Arizona
- Format
- In-Person
- Event Type
- Summit
- Status
- Upcoming
- Pricing
- Paid
- Organizer
- Forrester Research, Inc.
- Added
- Oct 1, 2026
- Updated
- Nov 4, 2026
Topics & Focus Areas
Who Should Attend
- ✓Marketing leaders
- ✓Demand and ABM professionals
- ✓Sales executives
- ✓Customer leaders
- ✓Product teams
- ✓Operations leaders
Why Attend
A CMO, CRO or RevOps lead would go to test a go-to-market plan against Forrester's research on how buyers use generative AI, then talk it through with analysts and peers. The 2026 edition included analyst meetings and certification courses, but the 2027 agenda has not confirmed either. At $2,097 to $2,995 for non-clients, wait for the agenda if you can. The third-party write-ups we read came from vendors and sponsors, so they say little about whether the ticket pays off.
Event Features
- ✓Forrester CEO George Colony, listed on the event page as setting the agenda for B2B's next chapter
- ✓Simulated B2B buying environment with interactive, real-world scenarios
- ✓Workshops and roundtables, plus sessions from Forrester analysts and go-to-market leaders
- ✓Marketplace for B2B tools and demos
- ✓Women in B2B community program
- ✓Future Leaders program for early exposure to B2B frameworks and peers
- ✓Awards for B2B organizations, recognizing innovation and execution
What Makes This Unique
- ★A research firm runs it, and the sessions come from Forrester analysts alongside go-to-market leaders.
- ★Attendees work through interactive scenarios in a simulated B2B buying environment.
- ★The program puts marketing, sales, product and customer success under one go-to-market plan, so it suits a team more than a single function.
- ★Forrester clients pay less: $1,957 against $2,097 for the early-bird pass, and $2,795 against $2,995 at the standard rate.
Featured Speakers From
Industries Represented
Pricing Details
Prices checked on Forrester's event page on November 4, 2026. Early bird through November 30, 2026: $2,097 non-client, $1,957 Forrester client. Standard from December 1, 2026: $2,995 non-client, $2,795 client. Five tickets for the price of four in one transaction ($8,388 non-client or $7,828 client at early-bird rates); other voucher codes do not apply. Canadian-dollar prices are also listed.
Organizer
Forrester Research, Inc.
forrester.com/Frequently Asked
- When is Forrester B2B Summit North America 2027?
- Forrester B2B Summit North America 2027 takes place May 2–4, 2027 in Phoenix, Arizona.
- Where is Forrester B2B Summit North America 2027 held?
- Forrester B2B Summit North America 2027 is held in Phoenix, Arizona. The event format is in-person.
- What is the Forrester B2B Summit North America 2027 submission deadline?
- The next Forrester B2B Summit North America 2027 deadline is early-bird registration on Nov 30, 2026.
- How much does Forrester B2B Summit North America 2027 cost?
- Forrester B2B Summit North America 2027 is paid. Prices checked on Forrester's event page on November 4, 2026. Early bird through November 30, 2026: $2,097 non-client, $1,957 Forrester client. Standard from December 1, 2026: $2,995 non-client, $2,795 client. Five tickets for the price of four in one transaction ($8,388 non-client or $7,828 client at early-bird rates); other voucher codes do not apply. Canadian-dollar prices are also listed.
- Who should attend Forrester B2B Summit North America 2027?
- Forrester B2B Summit North America 2027 is aimed at Marketing leaders, Demand and ABM professionals, Sales executives, Customer leaders, Product teams, Operations leaders.
- What topics does Forrester B2B Summit North America 2027 cover?
- Forrester B2B Summit North America 2027 covers AI-driven buyer autonomy, Human plus AI go-to-market, Brand and demand convergence, Marketing ROI and accountability, Customer retention and loyalty, Cross-functional GTM alignment, AI-ready demand programs.
Sources
This page was written from 7 sources, 3 on domains other than forrester.com.
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