Forrester B2B Summit North America 2027

Forrester B2B Summit North America 2027 is Forrester Research's annual conference for B2B marketing, product, customer and revenue leaders, held May 2-4, 2027 at the Phoenix Convention Center in Phoenix, Arizona. The 2027 programme centres on AI-driven buyer autonomy - Forrester's finding that more than 90% of business buyers already use or plan to use generative AI to support purchase decisions - alongside measuring marketing impact, strengthening customer relationships, cross-functional alignment and 'future-proof GTM' through human + AI calibration. It is one of three regional Forrester B2B Summits in the cycle, after London (September 28-29, 2026) and before Singapore (August 19, 2027), and is built on Forrester analyst research rather than vendor content.

• Early-bird registrationNov 30, 2026

Date

May 2–4, 2027

Location

Phoenix Convention Center, Arizona

Format

In-Person

Event Type

Summit

Status

Upcoming

Pricing

Paid

Organizer

Forrester Research

Added

Oct 1, 2026

Updated

Oct 1, 2026

• ✓CMOs
• ✓B2B marketing leaders
• ✓Product leaders
• ✓Customer success leaders
• ✓Chief Revenue Officers
• ✓Revenue operations leaders

For a CMO or CRO whose pipeline now starts inside ChatGPT-style answers instead of search results, this summit packages Forrester's buyer research into concrete decisions: how to measure discovery you cannot see, how to govern ungated content, and how to unify data across marketing, sales and customer success so AI agents can use it. Attendees leave with analyst frameworks and access to Forrester analysts, plus peers from other B2B revenue organisations facing the same shift.

• ✓Theme: AI-driven buyer autonomy and buying behaviour
• ✓Theme: Future-proof GTM through human + AI calibration
• ✓Theme: Measuring marketing impact
• ✓Theme: Cross-functional marketing, sales, product and customer success alignment
• ✓Keynote: George Colony, Forrester CEO

• ★Programme built on Forrester's own analyst research rather than sponsor sessions
• ★Directly addresses how generative AI and AI search are changing B2B buying - 90%+ of buyers per Forrester
• ★Keynote from Forrester CEO George Colony on where B2B is heading
• ★Part of a three-region series (London, Phoenix, Singapore) for global GTM teams

From Forrester's event page: Individual pass $1,957 for Forrester clients, $2,097 for non-clients; 5-ticket team package $7,826 (clients) / $8,386 (non-clients). Early-bird pricing ends November 30, 2026. The 2027 agenda is 'coming soon'.

When is Forrester B2B Summit North America 2027?

Forrester B2B Summit North America 2027 takes place May 2–4, 2027 in Phoenix, Arizona.

Where is Forrester B2B Summit North America 2027 held?

Forrester B2B Summit North America 2027 is held in Phoenix, Arizona. The event format is in-person.

What is the Forrester B2B Summit North America 2027 submission deadline?

The next Forrester B2B Summit North America 2027 deadline is early-bird registration on Nov 30, 2026.

How much does Forrester B2B Summit North America 2027 cost?

Forrester B2B Summit North America 2027 is paid. From Forrester's event page: Individual pass $1,957 for Forrester clients, $2,097 for non-clients; 5-ticket team package $7,826 (clients) / $8,386 (non-clients). Early-bird pricing ends November 30, 2026. The 2027 agenda is 'coming soon'.

Who should attend Forrester B2B Summit North America 2027?

Forrester B2B Summit North America 2027 is aimed at CMOs, B2B marketing leaders, Product leaders, Customer success leaders, Chief Revenue Officers, Revenue operations leaders.

What topics does Forrester B2B Summit North America 2027 cover?

Forrester B2B Summit North America 2027 covers AI-driven buyer behaviour, Generative AI in B2B purchasing, AI search and discovery, Go-to-market strategy, Marketing measurement, Customer experience, Revenue alignment.

This page was written from 4 sources, 1 on domains other than forrester.com.

1. 1.forrester.com — b2b summit north americavendor
2. 2.forrester.com — venuevendor
3. 3.forrester.com — agendavendor
4. 4.marketscale.com — forrester set 2027 b2b summit dates in phoenix gtm teams now